The Civil Rights Of The United States - 2011 Words

When the framers decided to create the Constitution, it was meant to be made for the people by the people. The difficult part about it was, as time went by, people were given more rights and were unjustly discriminated because of the past. This has happened in many cases throughout our countries history. Civil rights are a big part of our society and the past shows many ways that the civil rights of the citizens were taken from. In Unit 2 of the course, we learned three different ways the government can discriminate the people of the United States and the meticulous process it takes the government to discriminate. The different ways to discriminate are separated into three different classifications which are, Suspect classification, Quasi-Suspect classification, and Nonsuspect classification. Even though everyone has civil rights the government can sometimes discriminates to ensure the safety of the society. Which rarely happens. Discrimination is a big part of our government and wel l never be solved, but there are many reasons behind the most complicated subject in our society. Starting off with the first discriminatory classification, The Suspect Classification, helps represents a large portion of our population. In this classification the people getting discriminated are based on race, national origin, religion, and alienage. With the race discriminatory factor, it is when â€Å"someone is treated unfavorably because he/she is of a certain race or because of personalShow MoreRelatedThe Civil Rights Of The United States Essay1653 Words   |  7 PagesThe United states has been called the, â€Å"Land of The Free† since its independence was won from Great Britain, however, until 1965 â€Å"Free† only applied to a select demographic, white, land owning males. The most largely discriminated demographic before 1996 and somewhat even so today is the African American population. In 1619 the first African American slaves were introduced into the colony of Jamestown, Virginia 1. Then after many years and revolts, in 1831 slavery was finally abolishe d and all freedRead MoreThe Civil Rights Of The United States951 Words   |  4 PagesCivil rights have been a big issue throughout American history. From the time America was formed, groups have been discriminated against due to their ethnicity, religion, and race. Slaves were not considered American so they did not have rights. They did not become American citizens until the Fourteenth Amendment was passed in 1868. Still, African Americans still did not have as many rights as other groups. Almost a century after the Fourteenth Amendment was enacted, African Americans were stillRead MoreCivil Rights in the United States1282 Words   |  6 PagesPieces of the People’s Puzzle In total there are fifteen laws that count towards the topic of civil rights in the United States, alone. Kenji Yoshino, author of â€Å"The New Civil Rights† says that in order for us to turn our current beliefs into a set of ‘new’ civil rights, law must play a role. Obvious enough, law alone cannot bring about a new set of civil rights. There are more than enough pieces that could make up this puzzle. For instance, media plays a huge role in this situation. The mediaRead MoreThe Civil Rights Of The United States902 Words   |  4 PagesJury duty is a constitutional and fundamental right guaranteed to American citizens. Jury service is a way for citizens to directly participate in the judicial system. Jury duty and jury trials have been around for so long that people take it for granted. The jury was one of the factors that caused the American Revolution because the English common law system did not allow alleged criminals to have the sixth amendment rights that the United States has today. In fact, The Declaration of IndependenceRead MoreThe Civil Rights Of The United States2348 Words   |  10 Pagessegregated. African Americans insisted on receiving their rights. In this essay, I will be analyzing all the main factors, and explaining why I think that the Supreme Court was responsible for the improving status of black people in the United States in the years 1945-1965. The Federal Government plays a role in improving the status of African Americans. Truman was the initial president since Abraham Lincoln to attend to the civil rights issue who affected African Americans. As a young man, TrumanRead MoreThe United States Civil Rights3535 Words   |  15 Pages When citizens of society break federal and state laws they face a punishment known as â€Å" jail† or â€Å" prison†, which purpose is to not only to serve as a punishment but to also act as a program designed to help convicts enter back in to the society as a better person. As citizens of the United States we have civil rights granted to us from the U.S. Constitution that are not meant to just be taken away from us whenever the correctional system feels like it. Many people believe that once a person isRead MoreThe Civil Rights Of The United States891 Words   |  4 Pagesspeaker for the Salazar Vs. Buono case was lead justice, John Roberts. He was born in Buffalo, New York as a religious catholic that took interest in law. Roberts was a graduated from Harva rd Law School who went on to became the Chief Justice of the United States in 2005. However, In 2003 John Roberts was the lead justice of the Supreme court who read the final decision for the Salazar Vs. Buono case. The final decision ruled in favor of Salazar stating that the cross did no longer violate the First AmendmentRead MoreThe Civil Rights Era Of The United States1141 Words   |  5 Pagesis mightier than the mightiest weapon of destruction devised by the ingenuity of man.† (Gandhi). The Civil Rights era was filled with a slew of various protests attempting to bring equality to the African American race in the United States. During this period in history, African American people of all social classes and places across the country were racially oppressed and were denied basic rights that were available to their Caucasian counterparts. People began to protest this oppression and decidedRead MoreThe Civil Rights Movement Of The United States1668 Words   |  7 PagesTh e civil rights movement in the USA in the 1950’s and 1960’s.can be termed as a democratic movement. The basic reason behind this was the discrimination of the African-Americans that were enslaved and did not have citizen rights. The African-Americans protested greatly against their injustice. The birth of the civil rights movement was before the 1954 Supreme Court’s decision on Brown versus Board of Education (Topeka) which stated that separate but equal schools was against the Constitution. FromRead MoreThe Civil Rights Movement Of The United States1157 Words   |  5 PagesAnd by virtue of the power and for the purpose of the aforesaid, I do order and declare that all persons held as slaves within said designated States and parts of States are and henceforward shall be free; and that the Executive government of the United States, including the military and naval authorities thereof, will recognize and maintain the freedom of said persons.† (CITE TEXT) I t took just over 100 years for African-Americans to achieve the dream that Abraham Lincoln envisioned nearly a century

Reflective Statement Female Gender Roles - 1897 Words

Reflective Statement: Misogyny in Columbium Society The presentation by Patrick who investigated female gender roles and Jai kai who explored male gender roles was intensely intriguing as it outlined the sexual discrimination present in Colombian society. The presentations educated me on the discriminatory oppression women encountered in this society, while they treated men more leniently. Women were described with marianismo, seen as delicate and pure -whose sole purpose was to produce babies and expert in domestic chores. In this society men were expected to be more machismo, which requires them to be domineering, physically strong and prideful. If one did not abide to such images, they were considered an outcast. I was exposed to a society contrasting to mine, in which sexist views were conventional, and it made me wonder why the neglection of these societal values causes society to reject an individual. Patrick discussed the misogynistic worldviews present in this society. Women were taught feminine characteristics which revolved around marriage. Marriage was seen as a woman s sole purpose of existence, alongside raising children and instilling societal values within them. This was greatly evident in Pura Vicario’s upbringing as she constantly prepared her daughters for the responsibilities of a married women. Honor was seen as a method to measure a family’s prestige and reputation; the family’s honor was dependent on the females purity. Men on the other handShow MoreRelatedGender Relations Between Men And Women977 Words   |  4 PagesIt is no secret that woman have been dealing with systematic and societal oppression for a very long time, but now it seems like it’s something that has been going on for a lot longer than people think. In The Analects by Confucius, the gender relations between men and women are seen very little, and ultimately this says a lot about how woman were seen by society – as property, and as forever obedient subjects to her masters. This text definitely outlines a patriarchal vision of society by displayingRead MoreIs It Pink? By Robert N. Minor1220 Words   |  5 Pageshis writing toward gay rights and gender roles in society. This particular book is a cultural critique of the United States’ gender roles and homophobia. Minor’s arguments leave a weak impression and leave readers with a sense of confusion. Minor ineffectively uses rhetoric in his arguments to establish purpose, inform his audience, use effective language, or to persuade his audience to take action. Minor’s argument is essentially that our society’s gender roles are oppressive. His intended audienceRead MoreReflective Assessment : Being That I Am A Sociology Major1470 Words   |  6 PagesSO6020 4, January 2016 Reflective Assessment #1 Being that I am a Sociology major, I am learning to understand both broad and narrow social phenomena, concerns and problems in our society. One of the many social phenomena’s I have been interested in during my time at Kingston University is discussing sex and gender because gender is relational; it concerns both women and men. Primarily, I will discuss Judith Butlers ‘performativity’ and explain how females and males gendered roles are performed naturallyRead MoreIs It Pink? By Robert N. Minor1223 Words   |  5 Pagesfocuses his writing toward gay rights and gender roles in society. This particular book is a cultural critique of the United States’ gender roles and homophobia. Minor’s arguments leave a weak impression and leave readers with a sense of confusion. Minor ineffectively uses rhetoric in his arguments to establish a purpose, inform his audience, use effective language, or to persuade his audience to take action. Minor’s essentially argues that society’s gender roles are oppressive. His intended audienceRead MoreGender Ambiguity : Boys Should Be Girls Will Be Boys And Twelfth Night Essay1649 Words   |  7 Pagesâ€Å"Boys will be girls will be boys† This statement refers to the theme of gender within Shakespeare’s comedies and it is portrayed significantly in both As You Like It and Twelfth Night. Gender is a major theme in the work of Shakespeare which is an issue which has had a significant impact on the criticism attracted to his work for many of his plays, led by feminists in particular. In each of the two plays there is gender ambiguity, mistaken identities and gender blurring as Shakespeare deals with theRead MoreAdvertising Advertisements And Body Image1645 Words   |  7 Pagesportrayed positively and responsibly in advertising. History - WOMEN IN ADVERTISEMENTS AND BODY IMAGE Authors have also attempted to correlate various demographic variables such as age and education, as well as geographic variables with preferences for role portrayals in advertising. Through the ages men have been considered to be financial providers, career-focused, assertive and independent, whereas women have been shown as low-position workers, loving wives and mothers, responsible for raising childrenRead MoreGender Roles Of Society And The Bible Essay1691 Words   |  7 PagesGender Roles in Society and the Bible Upon losing the election to become the 45th president of the United States, Hillary Clinton gave a concession speech and told â€Å"all the little girls who are watching this...never doubt that you are valuable and powerful and deserving of every chance and opportunity in the world to pursue and to achieve your own dreams† (Clinton). While Candidate Hillary Clinton said these girls are â€Å"deserving of every chance,† our society may prove otherwise. Although women todayRead More Reflective Research Paper1619 Words   |  7 PagesReflective Research Paper Gender biases are a problem in many schools and gender equity has been used to help remove those biases. Equity refers to having equal expectations and treating students of different sexes and cultural backgrounds equally. Gender biases have been a problem in education for years. In the past boys and girls have had different expectations when it comes to education. Boys have generally been taught to take leadership roles and girls to take more passive rolesRead More Gender Equity Essay1321 Words   |  6 PagesGender Equity Are male students and female student’s receiving the same opportunities when it comes to Math and Science in the schools? I don’t believe they are. This is why gender equity is a major problem facing our schools today. Many girls are having very negative attitudes towards Math and Science. Through doing research on this topic I found out why. In the article How Research Helps Address Gender Equity, a very shocking and eye opening thing was written. I learnedRead More Atwoods Tricks With Mirrors as a Declaration of Female Independence1414 Words   |  6 PagesDeclaration of Female Independence Relationships are complex things, with ever-changing dynamics. Some traditional roles are always played in the constant search for balance between giving and taking in relationships. Women have historically and stereotypically played the role of giver in male-female romantic unions. In recent years the gender laws of relationships have been changing and evolving, but even as recently as the 1970s and 1980s women have been restricted to the role of complacent

Cadbury Case Study Free Essays

INTRODUCTION TO MARKETING (BHO1171) – Sem 2, 2012 Individual Case Study (15%) Due Date: Week 7 (29/8/2012, Wednesday 5pm) Students will be evaluated on how well they analyze the case study by applying the right theories and concepts. The case topic is â€Å"Chocolate consumers feel guilty for the wrong reasons†. At the end of the case study, there are a number of questions in which students need to find answers and justifications. We will write a custom essay sample on Cadbury Case Study or any similar topic only for you Order Now Students need to write a formal business report with a length of 2000 words using 12 pt fonts and 1. 5 spacing. The report must be handed in Week 7 (refer to the due date stated above). Please do not only focus on the article and the texts in getting the answers. Students are advised to refer to at least four (4) academic journals, with additions of materials from newspapers, magazines and Internet websites in analyzing and interpreting the case study questions. They need to acknowledge any borrowed citations or any information under reference lists by using Harvard Referencing System (Please refer to Communication Skills Handbook). Your report must be submitted to Turnitin and cleared. The allowable percentage of match is 25%. Upon uploading, please exclude the table of content, reference and bibliography lists. Do not forget to  attach together the first page of the Turnitin digital receipt on top of the hardcopy of your assignment. PLEASE DO NOT SHARE YOUR ANSWERS AND REFERENCES WITH YOUR FRIENDS. ASSIGNMENTS WITH HIGH PERCENTAGE OF MATCH (BASED ON TURNITIN REPORT) WILL BE PENALIZED! Sample of a Business Report (with word limits as an approximate guide for each section) Declaration Form† Cover Page (can be downloaded from ELearn) Turnitin digital receipt (first page) Cover Page †¢ Report Title: Individual Case Study – â€Å"Chocolate consumers feel guilty for the wrong reasons† †¢ Prepared for: Name of Lecturer Tutor Victoria University †¢ Prepared/Written by:Student Name VU ID No. †¢ Date of Submission: †¢ Tutorial Group: Executive Summary †¢ Inclusive of the:Introduction of the report Content of the report Conclusion and recommendations of the report †¢ Should be written only after analysis is completed. †¢ Do not repeat by using the same sentences and words as the ones used in the report. †¢ Must spell out and explain the summary instead of just â€Å"out-lining† it. Should not be exceeding one page length and paragraphing is encouraged. †¢ Guide – Approximate word count = 300 – 400 Table of Contents †¢ Titles and subtitles †¢ Page numbers †¢ Appendices (if attached) †¢ Must be typed and not handwritten 1. 0 Introduction (Must include thes e four main components) †¢ Purpose of writing the report †¢ Short summary of the case study †¢ Relevant marketing theory definition and explanation (Briefly) †¢ Guide – Approximate word count =300 – 400 (Make use of paragraphs) 2. 0 Problems/issues Identification 3. 0 Analysis †¢ No Assumptions and No own opinions! Only proven facts will be accepted. Every statement made must be referenced and listed under bibliography page and reference list. †¢ Do not use â€Å"I†, â€Å"We† when writing reports. Do not personalize the report but instead use third party language. †¢ Guide – Approximate word count =500 – 600 4. 0 Recommendations/Choices of solutions †¢ List the courses of action, which, the writer, think, is the most appropriate to the firm †¢ Be specific and not general in giving suggestions. †¢ Must be related to the facts mentioned in the case study article. †¢ Guide – Approximate word count =400 . 0 Conclusion †¢ Brief presentation of the major findings that have been discovered within the content of the report. (Do not repeat the things you have mentioned in the content because a summary IS NOT a conclusion! ) †¢ Guide – Approximate word count =200 List of References †¢ The reference list at the end of the report should be alphabetically ordered. †¢ You are required to refer to at least 4 academic journal articles and also to some numbers of texts, magazine/newspaper articles and websites. (Please refer to the Communication Skills Handbook on how to write referencing) IMPORTANT NOTE! YOU CAN ONLY USE THE ACADEMIC JOURNALS, WHICH CAN BE OBTAINED FROM DATABASES LIKE EBSCOHOST, EMERALD AND ETC. PLEASE REFER TO THE REFERENCE LIBRARIAN FOR FURTHER DETAILS. YOU CANNOT SEARCH FOR THESE MATERIALS USING WIKIPEDIA, GOOGLE OR YAHOO SEARCH. Appendices (optional) †¢ Should be kept at minimum †¢ If it is so detailed and long, put it into the content of report †¢ Give each appendix a number and a title and enter it into the Table of Contents †¢ Do not put in any of the journal articles that you have used for your report Note: 1. Students are to write using formal, business-like tone for this report. This means there should be no usage of â€Å"I†, â€Å"We†, and â€Å"You† in this report. 2. They are also encouraged to write clear and concise expression of English language. 3. There should be a logical flow of sequence. 4. The report should also be free from excessive spelling and grammatical errors. Hence, before submission, proofreading must be done. 5. Please also write the word count at the end of the report (after the conclusion section). INTRODUCTION TO MARKETING (BHO 1171) Individual Case Study (15%) Marking Sheet Semester 2, 2012 CRITERION |Very Good |Good |Satisfactory (met min. |Inadequate |Not addressed / Weak |Mark | | | | |requirements) | | | | |Introduction and |The issue/problem chosen is |The issue/problem chosen is |The issue/problem chosen is |The issue/problem chosen has |The ssue/problem is not |/2 | |problem/issue identification |appropriate and is clearly stated in| appropriate with elaboration |appropriate |limited relevance |identified | | |(2%) |the assignment with justification | | | | | | |Problem analysis and | |Can analyse a range of |Can evaluate the reliability of |Can analyse a limited range of |Fails to analyse information. /5 | |justification (5%) |Can critically review evidence and |information, select appropriate|information using defined |information. Limited only |Fails to evaluate or use | | | |analyse situations using a wide |techniques of evaluation. |techniques. Has given a factual |partially accurate evaluation of |techniques of evaluation, or | | | |range of techniques appropriate to |Appropriate issue/problem is |/or conceptual knowledge base |information using defined |evaluations are totally invalid | | | |the topic. Thorough explanation of |explained and analysed | |techniques | | | | |the chosen issue/problem and is well| | | | | | | |analysed | | | | | | |Formulation of alternatives |Recommendations with reliability, |Clearly explained |Relevant recommendations made |Vague recommendations, limited |No recommendations or are |/3 | |or possible solutions and |validity significance |recommendations which relate | |solutions |obscured by poor mechanics | | |recommendations (3%) | |closely to the case | | | | | | |Fluent writing style appropriate to |Language fluent. Grammar |Language mainly fluent. Grammar |Meaning apparent, but language |Meaning unclear /or grammar |/2 | |English expression |document. Grammar spelling |spelling accurate |spelling mainly accurate |not always fluent. Grammar /or |/or spelling contain frequent | | |(sentence/paragraph |accurate | | |spelling contain errors |errors | | |construction, spelling, | | | | | | | |grammar and punctuation) (2%)| | | | | | | |Use of relevant references | |Demonstrates wide range of |Uses some appropriate literature |Uses only very limited |Fails to use relevant literature|/3 | |and referencing in written |Demonstrates wide range of reading |reading from a variety of |material in the assignment. |appropriate literature material |material in the assignment. | | |report (3%) |including from academic peer |credible sources. Referencing |Referencing is mainly accurate. |in the assignment. Some attempt |Referencing is absent/ | | | |reviewed journals in the appropriate|is mainly accurate | |at referencing. unsystematic | | | |area. Referencing is consistently | | | | | | | |accurate both within at end of | | | | | | | |document | | | | | | ———————– TOTAL: /15 How to cite Cadbury Case Study, Free Case study samples

HIV Prevention in Africa Essay Example For Students

HIV Prevention in Africa Essay HIV Prevention in Africa Essay A continuing rise in the number of HIV infected people is not inevitable. There is growing evidence that prevention efforts can be effective, and this includes initiatives in some of the most heavily affected countries. One new study in Zambia has shown success in prevention efforts. The study reported that urban men and women are less sexually active, that fewer had multiple partners and that condoms were used more consistently. This is in line with findings that HIV prevalence has declined significantly among 15-29 year-old urban women (down to 24. 1% in 1999 from 28.3% in 1996). Although these rates are still unacceptably high, this drop has prompted a hope that, if Zambia continues this response, it could become the second African country to reverse a devastating epidemic. This suggests that awareness campaigns and prevention programs are now starting to work. But a major challenge is to sustain and build on such uncertain success. What form should AIDS education take? Peer education A social form of education without classrooms or notebooks, where people are educated outside a school environment but still have the opportunity to ask questions. Most peer education focuses on providing information about HIV transmission, answering questions and handing out condoms to people in a workplace, perhaps in a bar, or where a group of women gather to wash clothes. Most peer educators make contact with their target audience at least weekly and their sessions will usually be in the context of informal discussions with individual people or within a group. Active learning Active learning can sometimes link into peer education, especially when AIDS education is aimed at young people, as one of the best methods of learning something oneself is to teach it to others. Blanket education A general message aimed at the population as a whole. Blanket education usually aims to inform the population about which behaviors are risky and to give them support in changing these behaviors. Targeted education This type of strategy is usually used to speak to social groups who are perceived as being at a high risk of HIV infection. It focuses on risky activities particular to the specific target group. AFRICA ALIVE! January of 2000 kicked off the campaign to literally help keep Africa Alive! in the new millennium. The Mission of the Africa Alive! campaign is to give youth the skills they need to fight against HIV/AIDS. The vision is a new generation of Africans who are HIV/AIDS-free. The operation principles of Africa Alive! are to create an African network where youth HIV/AIDS prevention programs at all levels can share ideas, have a universal, focused strategy and seek funding for their programs. With support from the Johns Hopkins University Center for Communication Programs (JHU/CCP), the Africa Alive! network will help organizations that have formerly been working on their own. The strategy for Africa Alive! encourages young people not only to learn and talk about HIV/AIDS, but also to make the choice to adopt safer sexual behaviors. With staff in 26 countries, JHU/CCP has developed and managed over 300 country-based projects and contracts in 47 countries, involving more than 200 local organizations and subcontractors. Africa Alive! with support from JHU/CCP reaches African youth by tapping into popular, creative channels of communication that appeal to youth in Africa and all over the world, such as: Music contests, where contestants compete to have their songs with HIV/AIDS prevention messages recorded. Radio and TV dramas that help educate and promote safe behavior, by depicting and discussing HIV/AIDS prevention and dealing with the decision-making process regarding sexual activity. Radio and TV variety/talk shows with phone-ins, discussion, and mini-dramas addressing HIV/AIDS. Comics with HIV/AIDS prevention messages. .u39747ce211cb559e4b3a841dcb93887c , .u39747ce211cb559e4b3a841dcb93887c .postImageUrl , .u39747ce211cb559e4b3a841dcb93887c .centered-text-area { min-height: 80px; position: relative; } .u39747ce211cb559e4b3a841dcb93887c , .u39747ce211cb559e4b3a841dcb93887c:hover , .u39747ce211cb559e4b3a841dcb93887c:visited , .u39747ce211cb559e4b3a841dcb93887c:active { border:0!important; } .u39747ce211cb559e4b3a841dcb93887c .clearfix:after { content: ""; display: table; clear: both; } .u39747ce211cb559e4b3a841dcb93887c { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u39747ce211cb559e4b3a841dcb93887c:active , .u39747ce211cb559e4b3a841dcb93887c:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u39747ce211cb559e4b3a841dcb93887c .centered-text-area { width: 100%; position: relative ; } .u39747ce211cb559e4b3a841dcb93887c .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u39747ce211cb559e4b3a841dcb93887c .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u39747ce211cb559e4b3a841dcb93887c .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u39747ce211cb559e4b3a841dcb93887c:hover .ctaButton { background-color: #34495E!important; } .u39747ce211cb559e4b3a841dcb93887c .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u39747ce211cb559e4b3a841dcb93887c .u39747ce211cb559e4b3a841dcb93887c-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u39747ce211cb559e4b3a841dcb93887c:after { content: ""; display: block; clear: both; } READ: Can Multiculturalism Really Reduce Prejudice? Essay Youth-focused newspaper and magazine articles. Public Service Announcements by entertainers popular with youth. Peer outreach/counseling in schools and in the communities. Telephone hotlines providing information and referral resources. Traveling road shows (music, performance, and quiz) that reach both urban and rural areas, getting youth involved in talking about HIV/AIDS. Free merchandise with the HIV/AIDS prevention message on it Games such as Snakes and Ladders with the HIV/AIDS prevention message integrated into the physical materials and strategy of the game. Sporting events with prevention messages at breaks, on tickets, and at HIV/AIDS information booths in and around the venue. Facts Africa is home to 70% of the adults .

Not ending sentences with prepositions is an antiquated rule of which we want to get rid.

NOT ENDING SENTENCES WITH PREPOSITIONS IS AN ANTIQUATED RULE OF WHICH WE WANT TO GET RID. That was annoying, right? I’m not normally one for change, but I am all for the evolution of grammar rules. We don’t all need to talk like our third-grade English teachers. Most of the outdated rules have gone the way of the dinosaur, but there are a few stragglers. One in particular that keeps lingering is the rule against ending sentences with prepositions. The title of this blog post is an exaggeration of course, but even in other, more casual instances, writers still balk at sentences ending in prepositions. In most instances, it can actually enhance your writing to go ahead and close with the preposition, especially in cases where you’re trying to sound less formal. Most of the time, by trying to avoid ending with a preposition, the sentence gets really convoluted and unnatural. Let’s look at this familiar little adage: There’s nowhere to go but up. â€Å"Up† is a preposition, which means that every American textbook from the 1940s would decry it. So let’s try it this way: Up is the only direction one can go. Wow. If that had been the saying, it probably wouldn’t have stuck around long enough to become a clichà ©. There’s just no reason to detract from your stellar sentence structure just to keep your old English teachers happy. Go ahead – try it out. Unless you’re writing in the most formal of tones – or if you’re writing for someone that might pick you apart for doing it – ending with prepositions can only take the level of your writing up.

8 Ways to Spot the Office Liar

8 Ways to Spot the Office Liar Let’s face it: one of the most useful skills you can develop in your career is knowing when someone is lying to you. Being your own personal polygraph may not be a hard skill you can list on your rà ©sumà ©, but it can help you navigate the sometimes shark-infested waters of the workplace. Here are some ways you can tell if someone is lying to you.1. They talk too much.They overcompensate by giving too many details, like they’re trying to shovel information on top of information.2. There’s a long pause before answering.â€Å"Please hold while I come up with a story/explanation/diversion!†3. They hide their mouth or eyes.The person is literally trying to cover up what they’re communicating, consciously or not.4. They try to justify stretching things.â€Å"What is truth, really?†5. They fidget with hair, clothes, glasses- anything to shift focus.6. Their breathing changes.When people are being dishonest, their breathing often gets faster and more shallow, due to stress and increased heart rate.7. They repeat words and phrases a lot.It could be either a stalling technique, or an attempt to reinforce what they’re saying by drilling it into you.8. They stand a little too still.If the person isn’t moving casually, a tense stance could indicate that the person is steeling for a confrontation.Now that you know how to figure out if people may be less-than-honest with you, go forth and spot the lying liars.

Professional Sports Teams - Economic Market Analysis Research Paper

Professional Sports Teams - Economic Market Analysis - Research Paper Example Football, Cricket, Basketball etc are some of the popular games which are used for business purposes at present. These sports activities are marketed throughout the world with the help of different sports clubs formed at different parts of the world. For example, in America, different basketball clubs are functioning whereas in India different cricket and football clubs are functioning for business purposes. In Britain, Spain, Italy like countries, world famous Football clubs are functioning for business purposes and Manchester United is one of the popular football clubs in Britain. This paper briefly analyses the market structure of Manchester United. In one respect the place is Old Trafford where home games are played, but Manchester United also plays at a range of other venues. And, of course its products are sold across the globe, through the club's website and a range of other sales media. Manchester United markets itself as a global brand. The club also engages in a range of jo int promotional activities, for example with the mobile phone company Vodafone. Manchester United books, shirts, programmes, keyrings and many other items are sold and promoted through its website. The club has positioned itself at the upmarket premier end of the market and, as a result, it tends to charge premium prices as evidenced by the high cost of a season ticket to watch home league games (Marketing mix (Price, Place, Promotion, Product), 2011) Manchester United is operating in a highly competitive sports market at present. It is difficult for any of the football clubs in the world to establish monopoly in the market because of the severe competition existing between different clubs. For example, Manchester United, Chelsea, Barcelona, Real Madrid, A.C. Milan etc are some of the prominent football clubs in the world which are engaged in severe competition to establish their supremacy over others. These clubs are always canvassing better players from other clubs in order to str engthen their team and to reduce the competition from other teams. Thus Football clubs like Manchester United is operating in a heavily contested global sports market at present. Apart from providing an excellent team for global football tournaments, Manchester United boosts its business prospects through other channels such as sale of shirts, and a range of memorabilia, television rights etc. It should be noted that Manchester United plays both home games and away games and they visit many other places for participating in different championships. They have a wide array of supporters both in England and in other parts of the world. They utilize their popularity for business purposes as other clubs do. Unlike many other business activities, establishing monopoly or oligopoly in sports market is extremely difficult. It is a fact that Microsoft enjoys monopoly in operating system market whereas OPEC enjoys oligopoly in the oil market. Because of the huge control in the market, these o rganizations can interfere and control the market more effectively than their competitors. They can increase or decrease the production and raise or lower the product price at any time they like. It is difficult for a sports club like Manchester United to enjoy such controls in the market (even though it is the richest football club in the world) because of the huge

Impact of information technology on Hotel Business Essay

Impact of information technology on Hotel Business - Essay Example Hence, these changing information technology trends in hospitality industry force all economical hospitality firms to practically take advantage of any innovative technology that can offer their business considerable perfection in forms of greater customer satisfaction and employee efficiency. There are numerous researches have been conducted to determine the impact of information technology on hospitality industry. In this scenario, a research that was carried out in Australia by (Lee et al., 2003) declared that the information technology has significant influences over the capability of hospitality firms in order to facilitate their workers, increase efficiencies, enhance service quality, gain competitive edge, effectively build and maintain associations with customers, and increase overall business productivity (Karadag & Dumanoglu, 2009; Lee et al., 2003; Galen et al., 2003). This paper discusses the potential impacts of information technology on hospitality industry. In this sce nario, this paper will discuss the information technologies that are being used by the hospitality industry to manage their business operations.... Many researches show that information technology has become a key driver of growth for the hospitality industry in the past few years. In addition, up-to-date tools and software applications for carrying out tasks such as flawless communication and distribution of operational information, synchronized inventory access, and collection of important performance data, have changed the structure of hotel and restaurant business. As well, one of the biggest advantages of this process has been the improved customer experience and satisfaction, leading to higher devotion. In this way, information technology has augmented earnings for hospitality industry, and also helped them in saving expenditures on a long-standing basis by minimizing the human resource and enhancing the quality of service and business performance (Pandey, 2010). Historically, the business processes of hospitality firms have been managed using cards, manually, or paperwork at the front desk in order to keep up a correspond ence with old and existing customers. In this scenario, hoteliers were mainly at the compassion of the needs of guests to get there, and on their own efforts and staff to be there for possible surges or extended deficiencies of tenancy. Without using information technology supported methods hospitality industry was facing serious problems. In this scenario, (Nikolis, 2008) discuss some of the important areas of the hospitality industry which has been improved by the information technology. According to (Nikolis, 2008), the basic reason that information technology has turned out to be significant is its usefulness for the billing. In view of the fact that traditional paper-based and manual data entry was slow, time-consuming and ineffective, and

Report Research Paper Example | Topics and Well Written Essays - 250 words - 1

Report - Research Paper Example This makes it extremely hard for such businesses to structure their operations toward meeting fully the demands of their customers (Noel 67). It was found out that most companies and businesses ignore the importance of information relating to consumer behavior. More than half of the businesses have failed to put into consideration the significance of data regarding the consumers; responses and behavior patterns in the market. Just about two-thirds of firms use the information they have to make decisions (Linehan 100). From the above statistics, it is noticeable that companies ignore the role consumer behavior plays in their market performance. It is suggested that all firms should focus and invest in unearthing information about their consumers’ behaviors. The data collected should be interpreted and utilized in formulating strategic decisions that aim at improving sales performance (Hanley and Morgan

Timolol Maleate 0.5% Eye Drop Preparation

Timolol Maleate 0.5% Eye Drop Preparation Formulation of eye drops (TIMOLOL MALEATE 0.5% m/V EYE DROPS) By: Introduction The Timolol Maleate 0.5% M/V Eye Drops is indicated for the reduction the intraocular pressure in the (IOP) persons suffering from ocular hypertension or glaucoma they are insufficiently responsive to the topical Beta Blockers. It is shown to reduce IOP in patients that have chronic open-angle glaucoma, ocular hypertension, and in Aphakic patients with signs of glaucoma and in those patients who wear contact classes (Siegal, 2007). It also shows a reduction of IOP in patients having narrow angles and those with iatrogenically-induced narrow angle closures. The inactive ingredients or excipients in Timolol sodium hydroxide used for pH adjustment, monobasic and dibasic sodium phosphates, and purified water. Purified water is used for injection purposes. 0.01% Benzalkonium chloride is used as a preservative. The preservative is a quaternary ammonium. Its mechanism of action involves the intrinsic detergent processes that result in the dissolution of the bacterial membranes and cell walls, thus preserving the medicine (Wang et al., 2012). It is particularly focused on the preservation against gram-positive bacteria. The aim of this project is to prepare a Timolol maleate 0.5% eye drop using the sterilization method. The autoclave sterilization method is based on the WHO standard. Methods Alcohol wipes were used to initially clean the top panel of the laminar flow cabinet. The direction of cleaning was from back to front (from one corner towards the airflow direction). It was wiped twice while ensuring that the wiping stripes overlapped. It was disinfected until the top panel. Then, starting from one side of the panels, it was disinfected until the bottom of the panel. The processes were repeated until all the side panels and bottom panels were adequately disinfected. The production sheet record was filled and completed before the start of the experiment. 50 ml of Timolol maleate was weighed; Disodium Hydrogen Orthophosphate and Dihydrogen Sodium Phosphate were also weighed and put in separate test tubes. Centrimide 0.5% Stock Solution was added to half of distilled water in a beaker. The mixture was stirred gently. Disodium Hydrogen Orthophosphate and Dihydrogen Sodium Phosphate were added to the mixture and stirred to dissolve. Timolol maleate was added to the mixture and stirred to dissolve. Freshly distilled water was added to the solution to make up to the final volume. Sintered glass filter method was used. The filtrate was put into the beaker. It was then poured into pre-sterilized bottles. The filtrate was filled up to the bottle shoulder. The dropper was inserted into the bottles, and caps screwed tightly by hand (WHO, 2002). Autoclave sterilization was carried out on the solution at 121-124 oC. The process was carried out for 15 minutes at approximately 200 kPa or 1 atmosphere above the atmospheric pressure. The solution was viewed and labelled after sterilization and cooling of the solution. Results Table 1: Microbiological methods Table: 2. Environmental monitoring Settle Plates should be accurately positioned in the Laminar Flow Cabinet by placing one settle plate for each corner. That is, one should be placed to the back left, one to the back right, one to the front left and one to the front right. A minimum of 10 cm gap should be left between the settle plates and the walls of the cabinet. Figure: 1. Autoclave controls before sterilization Figure: 2. Results after sterilization Discussion As shown in figure 2, the autoclave turned black after the sterilization process. This shows that it was sterilized. The Sterikon ® Plus indicators have nutrient broth made up of sugar, spores of a pathogenic bacillus stearothermophilus and a pH indicator. When the sterilization process is carried out, the ampules in the indicator retain the red-violet color. On the other hand, if sterilization does not take place, then bacterial growth occurs. This leads to ampules becoming turbid and changing color to yellow (Block, 2001). The manufacturing processes are valid and the cleanliness levels achieved throughout the sterilization process. From table 1, there was growth in aerobic tests in a nutrient broth medium and fungal tests in a Yeast dextrose broth medium. This indicates that the conditions were favorable for growth. The anaerobic control and fungal control also indicated growth under Robertson’s cooked meat medium and Yeast dextrose broth media respectively. From table 2, there was no growth all the settle plates placed in different positions. The sterilization process is a reliable approach because high temperatures are achieved through steam under pressure mechanisms. The moist heat reaches temperatures above the boiling point, thus achieving effective sterilization. This approach is the best because pressurized steam destroys all forms of life and bacterial spores (Mazhar, 2009). References Block, SS 2001, Disinfection, Sterilization, and Preservation. London: Lippincott Williams Wilkins. Mazhar, H 2009, Autoclaving: Real Sterilization. Viewed 23 January, 2014 fromhttp://microbiologyon-line.blogspot.com/2009/08/autoclaving-real-sterilization.html Siegal, PA 2007. Glaucoma Medical Therapy: Principles and Management: Principles and Management. Oxford: Oxford University Press. Wang, H, Switlick, K, Ortiz, C, Zurita, B Connor, C 2012. Health Insurance Handbook: How to Make It Work. World Bank Publications. WHO 2002, The Local Small-Scale Preparation of Eye Drops: Eye Drop Update 2002.WHO/PBL/01.83 Standard Operating Procedure A Cleaning and Disinfecting Laminar Flow Cabinets Step 1: Wear suitable Size Gloves. Step 2: Using alcohol wipes initially wipe the top panel of the laminar flow cabinet starting from one corner and in the direction of the airflow (i.e. from back to front). Repeat this process for another strike. But ensure that the wiping strips overlap. Continue disinfecting until reaching the other side of the top panel. Every now and then turn around the alcohol wipe to use a clean side. Step 3: Starting from one of the side panels, place an unused alcohol wipe on the top and the back corner of the panel, and wipe in the direction of the airflow (i.e. from back to front.) Repeat this process for another strike, but ensure that wiping strips overlap. Continue disinfecting until reaching the bottom panel. Every now and then turn over the alcohol wipe to use a clean side. Step 4: Apply the step 2 process for the other side panel. Step 5: Apply step 1 process for the bottom panel. Standard Operating Procedure B Positioning Settle Plates inside a Laminar Flow Cabinet Step 1: Place one settle plate in each corner, i.e. one to the back left, one to the back right, one to the front left and one to the front right. Step 2: Give a minimum of 10 cm gap between the settle plates and walls of the cabinet. QC SHEET Manufacturers Label Name: Timolol Maleate 0.5% Eye Drops (TIMOPTIC-XE) Type of Medicine: Beta-blocker eye drop preparation Use: Chronic open angle glaucoma Available as: Eye drops, eye gel, single-use eye drops Manufacturer Code: TM5483-67 Manufacture License: TM3421-564-6 Expiry Date: 12:01:2015 Manufacturer Address: MJU Advertising LLC PO BOX: 22874 OUT METHA, DUBAI UNITED ARAB EMIRATES Raw Material Identification and Quantification Active: Brimonidine Tartrate 0.2% w/v Timolol Maleate IP equivalent to Timolol 0.5% w/v Inactive Ingredients: Sodium chloride, Disodium EDTA, Sodium dihydrogen Phosphate dihydrate, Disodium hydrogen phosphate, Sodium hydroxide, Water for Injections.

The effect gases derived from fossil fuel combustion have on the Biosph

The year is 2985; we begin with the life of Elizabeth Ferguson. Elizabeth wakes up and begins her day; she took off her stationary nighttime breathing apparatus and attached her portable apparatus and fills a spare tank to hold her oxygen ration for the day. She begins her morning jog, marveling in the ambrosial sight of the vivid, swirling yellow sky, the sky was miraculously clear today and she could fathom the faint blue haze that she had once seen in her childhood â€Å"a classic sign of pollution† these words rang out in her mind as clearly as bells chime, she immediately reminisced upon her many professors who had drilled this fact into her mind ever since she could remember. Her mother’s tales were leagues apart from the professor’s lessons, her mother often conveyed the blue skies of her childhood, the lack of swarms of flying matter too small to be distinguished by the human eye but dense enough to be seen as a thick mist, she also spoke of the time in w hich the breathing apparatuses that were issued to us were unneeded as you could breathe the air without a mask without adverse effects. Elizabeth often shared her mother’s stories with her fellow peers in class. These stories were swiftly recanted by her professors as simply old wives tales. Later, she returned home after the jog and began the sanitation process, removing the particulate matter that had created a fine covering of dust over her skin, she knows that this is one of the most important processes and that if it is not completed swiftly she will be bedridden with many melanomas from the toxic film. After her sanitization she adorns herself in the coverings that will protect her from the rain that is forecasted for today. Rain is one of the most dangerous substances ... ...hat will take the Earth millions of years to filter. These gases, all released through natural tectonic and chemical reactions within and on the surface of the Earth Carbon dioxide and sulfur dioxide both released through volcanoes and particulate matter through the burning of matter. These gases, while necessary to sustain the biospheres homeostatic state are being released into the biosphere at a far greater rate than the earth can sustain the symbiotic recycling methods that have been built up since the earth’s formation 4.7 ±.1 billion years ago via the combustion of fossil fuels. If our behavior as energy consumers on Earth, our only home, the only home for not only us but the entire animal kingdom will become a desolate, uninhabitable rock floating drearily throughout space a shadow of its past glory. Would you want your children to live in Elizabeth’s world?

Adidas History Essay

Adidas was founded in 1924 in Germany by two bothers Adi and Rudolf Dassler. The company was first named Dassler shoes and later became Adidas. By the Dassler shoes being seen in the Olympics this really helped the company get its name known. However, in 1948 Rudolf Dassler leaves to start his own company which is now known as Puma. Once Rudolf left his brother came up with the famous three stripes logo and changed the name to Adidas. The 3 stripes were created to keep the foot stable, but ended up being the logo. Throughout the years Adidas was seen in the Olympics, and it was the leading brand making their shoes highly sought after by Olympic athletes. In 1978, Adi Dassler passed at age 78 and his wife Kathe ran the company. Six years later Kathe passed and the company was left for their son Horst Dassler to run, and three years later Horst passed at age 51. After Horst’s death Adidas ran into some major financial problems, and later Bernard Tapie comes to make an attempt to save the company. Well to be honest, later down the road a hip-hop group named Run-DMC came and put Adidas on another level just like Jordan did for Nike, and the rest is history! They even made a song called â€Å"My Adidas†, and it was a hit all around the world. After Run-DMC came to Adidas they even had their own signature line. Run DMC is still making Adidas money today just like Jordan is still making Nike tons of money these guys are true legends to the â€Å"Shoe Game†. Adidas has worked with many famous people and has a signature shoe line for Stan Smith, Kevin Garnett, Tracy McGrady aka TMAC, Missy Elliot, and many others. (The Shoe Game) Adidas America, Inc. manufactures and wholesales sports footwear, apparel, and accessories. It offers tennis, running, and basketball shoes; women’s and misses’ outerwear; men’s and boys’ clothing; and women’s and children’s clothing, as well as rubber or plastic footwear. Adidas America, Inc. was formerly known as Sports, Inc. and changed its name to Adidas America, Inc. in 1993. The company was incorporated in 1975 and is based in Portland, Oregon. Adidas America, Inc. operates as a subsidiary of Adidas AG. (Inside View) Sportswear giant Adidas gets a new headquarter for its 1700 staff members in Herzogenaurach, Germany. Their new home surely matches the German reputation for quality engineering. I also love the  excess of white used for the interior design, pretty sure their cleaning company has a great time doing their job. (Nimvo) MISSION OF THE COMPANY The adidas Group strives to be the global leader in the sporting goods industry with sports brands built on a passion for sports and a sporting lifestyle. †¢ Adidas is consumer focused and therefore it continuously improve the quality, look, feel and image of its products and its organizational structures to match and exceed consumer expectations and to provide them with the highest value. †¢ Adidas is innovation and design leaders who seek to help athletes of all skill levels achieve peak performance with every product it bring to market. †¢ Adidas is a global organization that is socially and environmentally responsible, creative and financially rewarding for its employees’ and shareholders. †¢ Adidas is committed to continuously strengthening its brands and products to improve its competitive position. †¢ The Company is dedicated to consistently delivering outstanding financial results. MISSION OF THE MARKETING PLAN To devise a marketing plan and formulate strategies which would help in the achievement of the marketing objectives of the company which are, Market penetration – gaining market share across all markets in which it compete Market development – expanding into new markets and addressing new consumers Awareness – increasing awareness and visibility across all brands, providing clear and consistent messaging and supporting product initiatives at the point-of-sale. TARGET MARKETS — The target market of Adidas is the urban youth with the brand proposition competition to lifestyle. The principle consumption centers namely the metros are also a potential target market! MARKET NEEDS †¢ Comfort †¢ Durability †¢ Style †¢ Price †¢ Brand SITUATION ANALYSIS OF THE CHALLENGE COMPETITIVE SCOPES OF  ADIDAS Porter’s five forces of competition framework view the profitability of an industry as determined by the five forces of competitive pressure. It is a simple but powerful tool for understanding where power lies in a business situation. It helps a firm in understanding its current strength in the industry. It also brings into light the strengths of the competitors. With a clear understanding of where power lies, a firm can take reasonable advantage of a situation of strength, improve a situation of weakness, grab the opportunities and keep away from taking wrong steps. This makes it an important part of planning a strategy for any firm in any industry. At the same time, the tool helps in identifying whether new products, services have any future prospect and the potential to be profitable. (Scribd) Five forces analysis for Adidas: Threat of entry (Low-moderate) Threat of Substitute (LOW) Supplier Power (Low) Buyer Power (High) Rivalry (HIGH) Chapter 3 book page 60 Expectation of Suppliers Global Sourcing is a key organization of the adidas Group and its primary responsibility is the creation and implementation of sourcing strategy, supporting the diverse needs of all the brands (adidas, Reebok and Tailor-Made-adidas Golf), product divisions, categories and regions within  the Group. The Company strives to become the leading organization in the industry by establishing an adaptive supply network which excels in speed, innovation, agility and connectivity. This could not happen without the support and commitment of its product suppliers. Thus this is essential for them to share the same values and principles so as to drive the success of the supply chain as a whole. What does Adidas look for in its product suppliers? Overall Competence Regarding its product suppliers as strategic business partners, Adidas recruit them based on a number of criteria which comprise the overall competence of a supplier: 1. Vision: with a vision to become the leading organization in the industry through establishing an adaptive supply network which excels in speed, innovation, agility and connectivity, Adidas expect it suppliers to share this vision, and participate proactively in developing these core capabilities and contribute to the overall supply chain. 2. Supplier Partnerships based on Shared Values: adidas Group seeks suppliers who have close alignments with their values and demonstrate great passion for adidas Group products and brands. Adidas suppliers should strive to become leaders in the fields of performance culture, social and environmental affairs, quality, efficiency, price/value, and innovation. 3. Technical Capability: the Company seek product suppliers with advanced technical capabilities, not only limited to product innovation and quality, but also with the ability to perform business electronically and flexibly enough to upgrade their systems to adapt to future market demands. It suppliers should continuously promote communication and information visibility throughout the supply chain. 4. Leadership: adidas Group seeks suppliers who have a clear and aligned  vision for their organization. The suppliers’ leadership teams are expected to build positive working culture and lead their workforce to achieve improvement and performance targets on a continuous basis. 5. People Management: The Company looks for suppliers who commit to talent management. Suppliers should maintain a professional organization structure which includes dedicated development / merchandizing, planning, industrial engineering, quality and information technology teams, as well as committing to deliver lean operations, competitive cost structure, and cost transparency. 6. Workplace Standards and Ethics: The Company believes better working conditions yield higher quality, efficiency and flexibility to meet customer needs. Suppliers should provide their workers with competitive wages, safe and good working and living environments as well as proper incentives for higher quality and productivity (e.g. lower average working hours in general, decent accommodation and fringe benefits, etc.). 7. Financial Stability: The Company seek suppliers who are financially stable and comply with international and local statutory regulations for the interest of maintaining a viable supply chain and protecting adidas Group shareholders and consumers in the long term. Suppliers should be willing to share selective financial information with adidas Group upon request. Risk Management To minimize risks in Adidas business operations, the adidas Group and its suppliers should actively build and take action plans to manage the following types of risks: 1. Social -They adhere to their established Code of Conduct, the â€Å"Workplace Standards† of Engagement (SOEs) 2. Political – They minimize asset and cash exposure in countries which are considered to be politically unstable. 3. Regulatory – They actively review and adjust sourcing strategies annually to minimize trade restrictions exposure 4. Legal – They utilize extensive legal procedures to combat counterfeit operations in order to minimize the risk of infringement of trademarks and patent rights related to adidas Group products 5. Natural – They maintain high safety standards and have disaster recovery plans in place to deal with such circumstances Business Culture To ensure Its business operates in an efficient and effective manner, adidas Group has established a unique business culture which comprises the following: 1. Right Product at the Right Time – Suppliers are expected to deliver the right products at the right time and in the right quality. The aim is to shorten the end-to-end supply chain lead time from raw materials sourcing to the delivery of final products. 2. Quality Excellence – Quality is one of the main focuses for adidas Group. Its suppliers should ensure all products manufactured meet the defined set of standards. 3. Continuous Improvement – Product suppliers are expected to continuously embrace and drive positive changes and make necessary investments to achieve operational improvements in their organizations. 4. End-to-End Mindset – Suppliers are expected to share equal responsibilities with adidas Group in building an optimum supply network so as to achieve maximum and sustainable total profitability for all stakeholders. 5. Performance Culture – Suppliers should instill a performance culture by continuously setting and meeting aggressive yet reasonable business targets. Customer-Focused In today’s fast-moving world with ever-changing consumer needs and demands, it is crucial for adidas Group and its supply base to keep abreast with the changes and align its development and product allocation strategies closely to market trends. The Company expects its suppliers to instill this customer-focused mindset and be fully committed to the implementation of its development and product allocation strategies. Cost Efficiency As part of a global organization, Adidas focus on the best interest of the entire supply network. It achieves this by driving Performance Culture, Quality, Reliability and Innovation which will enable its suppliers to offer leading price and value. Adidas suppliers are expected to collaborate on improvement programs that continuously increase efficiency and reduce cost. This means that suppliers should utilize productivity and efficiency gains to offset increasing cost drivers and minimize impact on customer prices (Adidas Group) References: http://theshoegame.com/Adidas-History.html http://www.insideview.com/directory/adidas-america-inc http://www.nimvo.com/adidas-head-quarters-in-germany/ http://www.scribd.com/doc/8760709/Adidas http://www.adidas-group.com/supplierrecruitment/expectationonsuppliers.aspx?loc=en

CHAPTER 31 Essays - Communication, News, Sociology Of Knowledge

CHAPTER 31 Essays - Communication, News, Sociology Of Knowledge CHAPTER 31 ECONOMIC, SOCIAL , AND CULTURAL CHANGE IN THE LATE 20TH CENTURY Chapter Outline I.A Changing People A.An Aging, Shifting Population B.The New Immigration C.The Metropolitan Nation II.Economic Transformation A.New Technologies B.Changes in the Structure and Operations of Business C.The Financial Sector D.The Sports-Entertainment Industry III.Culture and Media A.The Video Revolution B.Hollywood C.The Changing Media Environment for Pop Music D.New Mass Culture Debates E.The Religious Landscape Chronology 1971Starbucks Coffee opens first store 1972Congress passes Title IX (Patsy Mink Equal Opportunity in Education Act) 1973Federal Express opens for business 1977Congress passes Community Reinvestment Act 1978Supreme Court decision frees banks to relocate credit-card operations 1979ESPN joins cable-TV lineup 1981MTV and CNN debut on cable TV 1982Congress relaxes regulations of SLs 1986Congress passes Immigration Reform and Control Act 1987Prices crash on New York Stock Exchange and then rebound 1988Fox television network begins 1989Congress enacts bailout plan for SL industry 1990Congress passes another Immigration Act 1991First McDonalds opens in Moscow 1995Amazon.com begins selling books online 1996Fox News Network debut 2000Human Genome Project issues preliminary draft Lecture Outline 1.The United States has always been a changing people and its population demographics since 1980 reflect the continuation of this condition. a.Declining birth rates, rising life expectancy, and a desire for warmer climates combined to produce an aging, shifting population. b.The Sunbelt also proved attractive to a large percentage of the new immigration from Latin America and Asia. c.Continued flight of businesses and individuals to the suburbs has brought transformation and crisis to the metropolitan nation. 2.The surge in available consumer goods and new technologies would create profound economic transformations in the nation. a.The adoption of personal computers and the rise of "virtual" sources of information is perhaps the more obvious of the new technologies that spurred an information revolution in the nation. b.Computerization leads the way in massive changes in the structure and operations of business as new methods of large-scale global business operations and online companies come to dominate much of the corporate world. c.The financial sector experienced great changes as a result of the information revolution because computers allowed complex trades on an international scale to become routine. d.Enriched by new, larger media contracts and clever marketing of individual athletes and teams, the sports-entertainment industry steadily grew. This growth was furthered with advent of the all-sports network, ESPN. 3.Technological change has dramatically transformed popular culture and media. a.The video revolution, which allowed viewers the option to "record now, watch later," coupled with the explosive growth in the number of "niche" cable stations, brought a steady decline in the overall viewership of network television. b.In Hollywood, since the 1970s, the television and movie industry shifted programming priorities in an effort to attract younger viewers. A focus on big budget, "blockbuster" movies reduces the overall number of films produced, whereas the advent of DVDs created a new revenue stream of film companies outside of the theater. c.The changing media environment for pop music during the 1980s saw the rise of cable television and new technologies such as CDs for music. The ability of consumers to use blank CDs to make high-quality home recordings created a new challenge of bootlegging within the industry. d.The media revolution, with its multitude of channels competing for attention with increasing sensationalism and "sound-bites," sparked a new mass-culture debate spearheaded by those who argued for scholarly contemplation of popular culture. e.Since the 1960s, the religious landscape had undergone profound changes because the interest and diversity of faith intensified. Many immigrants arrived with strong beliefs, including the nation's first significant Islamic movement, while groups such as Protestants and Mormons grew at rates faster than the general population. Conclusion: During the past quarter-century, the United States has experienced sweeping changes in demographics, economics, culture, and society. The most prominent development in American popular culture was the proliferation of the video screen.

DESTINATION APPEAL; Essays - Geography Of California, California

DESTINATION APPEAL; Essays - Geography Of California, California DESTINATION APPEAL; Town, City, Country left204338 29688123536 Town: a thickly populated area, usually smaller than a city and larger than a village, having fixed boundaries and certain local powers of government. Sonoma, North California, USA - Wine Destination - tagline Its geographic and aesthetic appeal are as follows: Its rolling hills, which rise into the Sonoma Mountains and descend to the Pacific shore, also contain a cache of small cities that are worth a visit F or an urban escape, complete with museums and buzzy restaurants Laid-back introduction to stellar vintages and gorgeous properties Its provides a number of activities : Sonoma Plaza, a National Historic Monument - plaza's atmosphere is both charming and family-friendly, and they suggested visiting on a Tuesday morning to take advantage of the weekly farmers market. Jacuzzi Family Vineyards Safari West Cline Cellars Catering : T he region is known for its wines, especially its zinfandels at places like Ravenswood. But the region is also known for its dozens of breweries, such as Republic Brewing Co. Sunflower Cafe Espresso and Wine Picazo Cafe and Deli (for Pizza and Burger) V i si tors should also sample the locally made cheeses, olive oils and honeys Hotel Accommodation : Farmhouse Inn - 4 stars Mac Arthur Place - 4 stars Fairmont Sonoma Mission Inn Spa - 4 stars City : A metropolitan area, sometimes referred to as a metro area . In defining a metropolitan area, it is sufficient that a city or cities form a nucleus that other areas have a high degree of integration with.

Philosophy - Duties to Others Essay Example | Topics and Well Written Essays - 750 words

Philosophy - Duties to Others - Essay Example There continues to be an obtuse vagueness as to the material aspirations and attainment in contrast to the practical accountability of individuals to be participative in the grander scheme of things. On a global setting and in the borderlessness we are admittedly or not living in, the question of the role of the people and of the government poses many different queries that should incorporate and answer their roles and impact. The lending hand that more affluent nations are extending determined to be enough to help other countries in dire need. At the same time, how are individuals classified and evaluated for their function in the alleviation of hunger that kills many people on a daily basis. Peter Singer argues that most people see it as the government’s role to give aid to the poor and that their personal responsibility to do so or to act directly toward its solution is secondary. People are generally bounded by their personal interests and that leads to the simple truth that only a few would be willing to partake in something that should be done in the first place if it impedes it. In spite of this, they should not be perplexed into doing what are inherent and obvious as perceived to be necessary steps which in actuality never or very seldom does happen (237). John Arthur’s rule for the greater moral evil rule is quite simple: â€Å"If it is in our power to prevent something bad from happening, without thereby sacrificing anything of comparable importance, we ought, morally, to do it.† The best point that Arthur suggests is the considerable division of wealth that is necessary to implement these ideals. Bringing moral equality into the picture, both misery and bliss should be considered in the essential objectivity of the rule. It also brings into question the who of the situation. It should not undermine the

Ultraviolet light Lab Report Example | Topics and Well Written Essays - 250 words

Ultraviolet light - Lab Report Example Additionally, UV-B is also harmful and is absorbed by the Ozone Layer on the Earth’s atmosphere. However, based on the effects of global warming, the penetration of the UV-B radiation through the ozone facilitates sunburn on human skin (Akram and Rubock, pp. 2-11). The discovery of ultraviolet light owes to the scientific research by John Ritter of 1801 which showed that in the presence of ultraviolet light, blue photographic paper would turn black. Following the discovery of the ultraviolet light/radiation, scientists have used the concept of ultraviolet wavelengths to monitor the formation of stars in the galaxy. Since most stars emit light at the wavelength of UV-light, scientists can monitor activity in the universe and provide information on newly forming stars (Mission Science, para 1-7). Practical application of UV-light is the study of the galaxy where scientists use Ultraviolet Imaging Telescope to investigate the differences between newly formed and older stars. Due to differing wavelengths, it is observed that the Ultraviolet Imaging Telescope results show that optical and ultraviolet wavelengths affect how bright a star shines (Gam Products Inc.

Regina Company Case Study Example | Topics and Well Written Essays - 500 words

Regina Company - Case Study Example d went on unidentified for a long period of time and it made the company create a good image of its success but this was not to go on since the company started experiencing losses when it could not keep up with the fraud. The auditors should have checked the financial records and also identify the source documents for every activity of Regina so as to determine if the figures were the same in all the receipts and the records maintained by Regina. 4. Since the auditors detected one ship-in-place transaction they ought to have acted independently and carry out a thorough investigation on the matter even after being told that there was no additional ship-in-place transaction as this is the duty of the auditor to ensure that dig deeper on the issue without trusting the people on the ground as they tend to conceal the truth. 5. The auditor is supposed to place little or no reliance on the client inquiries. The client is only supposed to answer questions when called upon to do so by the auditor and no opinion or suggestion should be taken from the client whatsoever. 6. The statement â€Å"why don’t you write something to get the stock up?† made by Sheelen to his financial analyst is inappropriate in the sense that it amounts to a fraud on the part of the company and also it is a way of conceal the true value of the company’s stocks from the innocent

Formative Essay-Employment At Will Essay Example for Free

Formative Essay-Employment At Will Essay 1. How is employment-at-will applied in your organization or in one with which you are familiar? To what extent do the exceptions to employment-at-will limit its application in the organization? How might managers in the organization use knowledge of employment-at-will and its exceptions to protect the interests of the organization? An employment-at-will relationship where there is no contractual obligation to remain in the relationship; either party may terminate the relationship at any time, for any reason, as long as the reason is not prohibited by law (Bennett-Alexander Hartman (2007)) The company I work at talks about how they reserve the right to terminate your employment without notice and without receipt of any Corrective Action Agreement, for any reason during the first 90 days of employment and beyond. It goes on to give a list of actions or attempt of actions that will result in the company using the Corrective Action Agreement. 2. What are specific examples of roles that are filled by employees and others that are filled by independent contractors? Use examples from your employer, industry, or an employer or industry with which you are familiar. What do the employees and independent contractors have in common and how do they differ in dealing with employers? How might temporary employees be characterized in the organization or industry you select? Within the company there are several departments: break-n-shear, welding, upholstery, sewing, cutting, electrical, wood shop, and shipping. The departments that do not use temporary workers are break-n-shear, electrical, welding, and since accident on friday cutting will no longer employee temporary employees. During our busy season (four months a year) the company hires temporary workers for sewing, upholstery, assembly, and shipping. The main difference is filings with IRS, benefits, and places to go, such as department of labor to file grievances. The subcontractor receives no benefits, less of a liability, and nowhere to file a grievance except small claims court. When I first started working at the company, I was hired as an employee; with full benefits as benefits became available. The owner came to where I was working as a head sewer and told me that if I came to work with him that his intent was to make me manager of the sewing department. As the company grew, so did the subordinates underneath me. I started getting sick. Owner wanted to keep me and make adjustments. I went out on medical leave and quit because I can no longer do the job. Owner talked me into coming back as subcontractor. I asked for written definition and term. The only people I answer to are the foreman, HR, and owner. Depending on subcontractor hired to do will determine who the subcontractor answers to; not all mangers’ have that concept at work but will after the training. When the job I was hired for is done my work at company is done. I receive no benefits the tax forms are different; I am responsible for taking taxes and FICA out (paying). I am less of a liability than a regular employee. I am also paid a percentage not hourly pay. Other subcontractors are hired through temporary employment agencies. The company pays the agency based on an hourly scale for each temporary employee and the agency in turn pays the subcontractor. At the end of the busy season if a position opens up then one of the subcontractors would be offered a positioned. Subcontractors are not trained and employees are cross trained is the major difference besides what was previously mentioned. The company has a policy that anyone who gets hurt on premises the company pays the medical; for everyone including employees, subcontractors, and guests. The company views it as responsible and less of a liability (proactive approach). References Bennett-Alexander, D.D., Hartman, P.L. (2007). Employment law for business (5th Ed). New York: McGraw-Hill.

Essay on William Shakespeares Plagiarism of King Lear -- Biography Bi

Shakespeare's Plagiarism of King Lear   Ã‚  Ã‚   In creating the tragedy play King Lear, William Shakespeare plagiarized many sources in getting the base-line story, but it required his genius and intellect to place them together to create the true tragedy with its multiple plot lines that his play turned out to be in the end. The story of King Lear (or as it started, King Leir) is first seen in literature in the year 1135, contained in Geoffrey of Monmouth's Historia Regum Britanniae. Other authors placed King Leir into their stories including; John Higgins in A Mirror for Magistrates (1574), by Warner in Albion's England (1586), by Holinshed in The Second Book of the Historie of England (1577), and by Spencer in The Faerie Queen (1590). The most influential of all was probably The True Chronicle History of King Leir, which was anonymous. This play was performed as early as 1594, which is when it showed up in the "Stationers' Register." Kenneth Muir even suggested that Shakespeare "may have acted in it" (Muir 141). Sh akespeare took the best of all the sources of King Leir, added his touches and personality, and created the masterpiece we enjoy today.    Geoffrey of Monmouth in Historia Regum Britanniae, gave us the description of King Lear and his three daughters, and also the basis for the love test. One major difference is that unlike Shakespeare's Lear, Geoffrey's Leir does not appear to be insane and has not lost control of his mind. In fact, he regains control of the kingdom, with the help of the King of France. According to Geoffrey Bullough, "This is no senile man" (Bullough 273). Whether Shakespeare actually read this account of the daughters and the love test or read it in a later version cannot be proven, but... ...ly continuous was masterful. Despite the use of all the sources, the additions of the Fool, the earlier death of Cordelia, the plot of Edmund to take over the kingdom, and the blindness of Gloucester (literally) and Lear (emotionally) was pure genius of Shakespeare. The blending of both the sources and his genius led to a complete and amazing story of redemption, the same way that Jane Smiley used Shakespeare's King Lear as a source to help create her Pulitzer Prize winning A Thousand Acres about a twentieth-century farm.    Works Cited Bullough, Geoffrey. "King Lear". Narrative and Dramatic Sources of Shakespeare. London: Routledge and Kegan Paul, 1973. Muir, Kenneth. "Great Tragedies I: King Lear." Shakespeare's Sources. London: Methuen & Co Ltd, 1957. Satin, Joseph. "King Lear." Shakespeare and His Sources. Boston: Houghton Mifflin Company, 1966.

What is the function of racist stereotype in Blackface Minstrelsy? Essa

Blackface minstrelsy became a popular form of entertainment in the early nineteenth century. Predominately, minstrel shows were performed to crowds of white working class men, by white actors who would use burnt cork, or shoe polish to blacken their skin and would create racist stereotyped characters of black people. These characters functioned to instill conceptions of white superiority into popular culture whilst at the same time oppressing black society. The characters invented were often portrayed as childlike, unintelligent and dependent on the civilisation of white society in the form of slavery. By examining the changes that minstrelsy underwent during the nineteenth century, the function that the racist stereotypes performed will become evident. Blackface minstrelsy was an established nineteenth century form of onstage entertainment most popular in the northern states of America which intentionally created exaggerated stereotypes of black people for prominently white working class male audiences . White performers would blacken their faces with burnt cork or black grease and perform skits, songs and dances and act out their image of black people. Rather than present an accurate depiction of African Americans and authentic portrayals of the qualities of ‘negro’ life, minstrelsy reflected the ideas and conceptions of white society . The content of the shows however was altered to create images of blacks and slaves that suited white northern public opinion . White actors now had the opportunity to manipulate black identity and reinforce notions of white superiority, and by portraying blacks as uncivilised it reinforced the need for slavery. This white produced black identity served to reinforce racial differences, and all... ... Cain: Blackface performance from Jim Crow to Hip Hop. Massachusettes: Havard College. Lott, E. (1993) Love and theft: Blackface Minstrelsy and the American Working Class. New York: Oxford University Press. Pfeiffer, K. (2002) Race passing and American Individualism. Massachusettes: University of Massachusetts Press. Pieterse , J. (1992) White on Black Images of Africa and Blacks in Western Popular Culture. London: Yale University Press. Sussman, R. (2001) The Carnavalizing of race. New York: Columbia University press. Toll, R. (1971) From Folktype to Stereotype: Images of Slaves in Antebellum Minstrelsy . Indiana: Indiana University press. Watkins, M. (1994) On the Real Side: Laughing, Lying, and Signifying—The Underground Tradition of African-American Humor that Transformed American Culture, from Slavery to Richard Pryor. New York: Oxford University Press.

Business Model of Nike Essay

Introduction Nike Inc. was founded in 1962 by Bill Bowerman and Phil Knight as a partnership under the name, Blue Ribbon Sports. Nike’s main products are sports shoes, sportswear, sports goods. In this paper, we will talk about ‘The Challenge of Entrepreneurship’ ‘Competitive Business Model’ ‘Solid Strategic Plan’ ‘Feasibility Analysis’ and ‘Business Plan’. All of these topics are very important when we study the ‘EOE and SBM’, and in each topic have more than one point. We got ‘The Benefits of Entrepreneurship’ ‘Competition’ of ‘The Challenge of Entrepreneurship ’; ‘Core Competencies’ ‘Innovations’ ‘Sustainable Competitive Advantage’ ‘Key Success Factor’ of ‘CBM’; ‘Vision and Mission’ ‘Objectives and Goals’ ‘SWOT’ ‘Competitor’ ‘Business strategy’ of ‘Solid Strategic Plan’; ‘Industry and Market Feasibility’ ‘Product or Service Feasibility’ ‘Financial Feasibility’ and ‘5Forces Model’ of ‘Feasibility Analysis’. Now, we are going to show you the detail. The Challenge of Entrepreneurship The Benefits of Entrepreneurship Surveys show that owners of small businesses believe they work harder, earn more money, and are more satisfied than if they worked for someone else. (Via Dr. Josà © A. Torres Essentials of Entrepreneurship and Small Business Management Powerpoint) Opportunity to Create Your Own Destiny. Nike, originally known as Blue Ribbon Sports (BRS), was founded by University of Oregon track athlete Philip Knight and his coach Bill Bowerman in January 1964. The company initially operated as a distributor for Japanese shoe maker Onitsuka Tiger(now ASICS), making most sales at track meets out of Knight’s automobile. According to Otis Davis, a student athlete whom Bower man coached at the University of Oregon, who later went on to win two gold medals at the 1960 Summer Olympics, Bower man made the first pair of Nike shoes for him, contradicting a claim that they were made for Phil Knight. Says Davis, â€Å"I told Tom Brokaw that I was the first. I don’t care what all the billionaires say. Bill Bower man made the first pair of shoes for me. People don’t believe me. In fact, I didn’t like the way they felt on my feet. There was no support and they were too tight. But I saw Bower man make  them from the waffle iron, and they were mine.† (Via HTTP://en.Wikipedia.org/wiki/Nike,_Inc.) Opportunity to Make a Difference. In 1979, Nike Air cushion technology â€Å"Air†, by the inventor of the m. Frank Rudy patented, first applied on the Tailwind running shoes, the gas film in running shoes soles for the protection of the cushion. And Nike has created many print and television advertisements with Wieden+ Kennedy, Wieden+ Kennedy remains Nike’s primary ad agency. It was agency co-founder Dan Wieden who coined the now-famous slogan â€Å"Just Do It† for a 1988 Nike ad campaign, which was chosen by Advertising Age as one of the top five ad slogans of the 20th century and enshrined in the Smithsonian Institution. Walt Stack was featured in Nike’s first â€Å"Just Do It† advertisement, which debuted on July 1, 1988. Wieden credits the inspiration for the slogan to â€Å"Let’s do it†, the last words spoken by Gary Gilmore before he was executed. Throughout the 1980s, Nike expanded its product line to encompass many sports and regions throughout the world.[16] In 1990, Nike moved into its eight-building World Headquarters campus in Beaverton, Oregon. (Via HTTP://en.Wikipedia.org/wiki/Nike,_Inc.) Opportunity to Real Improve profits. In 2005, Nike â€Å"Air Jordan 20 generations†. Nike Free series, also in protecting the foot, like barefoot training is provided for the wearer. Nike as of May 31, total annual profits had 13.7 billion dollars, a 12% growth in the past fiscal year. On December 19, 2013, Nike Inc’s quarterly profit rose as a result of global orders for merchandise for delivery by April increased 13 percent. Future orders of shoes or clothes for delivery between December and April, rose to $10.4 billion. Nike shares (NKE) rose 0.6 percent to $78.75 in extended trading. (Via HTTP://en.Wikipedia.org/wiki/Nike,_Inc.) Opportunity to Contribute to Society and Be Recognized for Your Efforts. NIKE Charity Organization, is a Non-Governmental Organization Headquartered in PORT HARCOURT RIVERS STATE, NIGERIA. It is autonomous and submissive to the laws of the Federal Republic of Nigeria. They are determined to achieve our dreams and purpose of giving hope to the less privilege and to discharge our duties as members of non-profit organization in accordance to our core  values at National, State and Local Government levels. We are prepared to harness, strengthen and efficiently direct our efforts as much as we are out to join hands with other organizations, and individuals in the fight against the Girl Child Abuse. (Via HTTP://saccharinity.com/about_us.php) Competition NIKE is a consumer products company and the relative popularity of various sports and fitness activities and changing design trends affect the demand for our products. The athletic footwear, apparel, and equipment industry is highly competitive in the United States and on a worldwide basis. We compete internationally with a significant number of athletic and leisure footwear companies, athletic and leisure apparel companies, sports equipment companies, and large companies having diversified lines of athletic and leisure footwear, apparel, and equipment. We also compete with other companies for the production capacity of independent manufacturers that produce our products and for import quota capacity. Our competitors’ product offerings, technologies, marketing expenditures (including expenditures for advertising and endorsements), pricing, costs of production, and customer service are areas of intense competition. This, in addition to rapid changes in technology and consumer preferences in the markets for athletic and leisure footwear and apparel, and athletic equipment, constitute significant risk factors in our operations. If we do not adequately and timely anticipate and respond to our competitors, our costs may increase or the consumer demand for our products may decline significantly. (Via Nike-2013-form-10K) Designing a Competitive Business Model Core Competencies Nike’s quality , technology and brand is famous . Nike’s Air cushion technology is almost using in every basketball shoes ,it’s good for athlete’s foot . the Nike having its own core competence due to organization’s own skills and core competence it has taken a competitive advantage and now is taking a large market share. The core competence of Nike is to specialize in athlete’s foot wear and other sports items. As we know every organization has its R & D department .The R &D department of Nike is playing a vital role because of its innovations in foot wear how the  consumers can feel comfort by wearing their shoes and the quality that’s the most important factor to be given in shoes and they have different categories of shoes which is running shoes nick shocks, Jordan, and other types that is targeting different type of consumers having different perceptions. But most important thing of Nike is they don’t make shoes they design and then give their design to the production companies in Korea and china or Vietnam. Due to which they are more specialized in their innovation and in this way they have made their core competence in making innovative design of athlete shoes. Innovations Nike believe his research and development efforts are a key factor in nis success .NIKE strives to produce products that help to reduce injury , enhance athletic performance and maximize comfort success . (Via Nike 2013 Annual Report) Nike also find many expert in chemistry, exercise physiology, engineering, industrial design, sustainability and related fields ask they advices to fixed Nike’s shoes and clothing . Nike’s air cushion shock absorption technology is famous in the basketball shoes area .Nike’s Brand shoes like LBJ , Kobe and KD has many color and types . Sustainable Competitive Advantage External Analysis : Nike’s brand awareness is famous all over the world ,everyone buying shoes first chose is Nike . Nike sponsored the top athletes and gained valuable coverage. , like Jordan , LeBron James , .From the Nike’s 2013 annual report will find that Nike growing up every years . Nike has many competitors , like Adidas , Puma , Reebok and so on , but Nike’s market share is more than any other . Internal Analysis :As we know ,Nike’s product is quality , Nike’s has own R&D center to creative new technology ,like air cushion shock absorber technology ,environmental technology and so on .It’s basic technology to Nike’s product .Nike always find many creative thing to put in Nike’s product ,like knitting technology in his shoes .That’s awesome . Nike has employed creative marketing and advertisement platforms in building brand awareness and equity of its diversified products. For instance, the company uses Tiger Wood s a skilled golfer to build its line of golf products. It further employs professionals in various departments that include distribution, marketing, finance,  product management, research and design, information technology, and product development so as to sensitize the market of its diversified products Nike also operates an internship program every summer lasting for three months giving students an insight on the diverse brands. Other avenues Nike accomplishes diversification strategy is through mergers, joint ventures, takeovers, and acquisitions. The company also has an R&D unit called the innovation kitchen located in the main parent company in Oregon, to enable it to continue producing unique products such as the cushioning system in shoes. Key Success Factor Jordan Brand : Jordan brand is a big part of the Nike. Jordan’s shoes is popular in all over the world .Jordan shoes occupy the USA 10.8% market share in 2009 .Jordan shoes sales almost two times of Adidas . (Via :http://sports.sina.com.cn/k/2009-09-12/16084584096.shtml)So Jordan brand is a key success factors of Nike .) Jordan brand is popular in young people , every young people want a Jordan’s shoes it’s beautiful and comfortable .Especially Jordan’s air cushion technology , using in every basketball shoes . Technology :In addition to Nike’s own staff of specialists in the areas of biomechanics ,chemistry , exercise physiology, engineering , industrial design, sustainability ,and related fields , we also utilize research committees and advisory boards made up of athletes , coaches, trainers , equipment managers , orthopedists , Podiatrists , and other experts who consult with us and review designs , Materials , concepts for product and manufactur ing process improvements and compliance with product safety regulations around the world . (Nike Annual Report ) Advertisement : Advertisements play a significant role in the athletic apparel industry, as consumers rely on catalogues and online advertisements . Nike has many endorsers ,like Jordan ,James ,Durant and so on. These guys bring many customers .Nike has online store ,you can buy many things in this store ,before new product star sales ,you’ll get an e-mail about this product .Nike’s advertisement not only online but also in everywhere .It’s very amazing! Adidas :Adidas is a very famous company ,it’s very popular in world too .But in these years, Adidas’s market in decrease very fast .Because Adidas’s endorsers did not famous than Nike’s endorses .Adidas’s endorses including Yao Ming ,A.I ,D.Rose and so on .But they hurt or retied .Adidas’s  quality and technology is also well known .But Adidas lost because the endorses . New Balance :New Balance (I will call New Balance as NB for short ) is known as a most comfortable shoes .They has many new technology ,such as BIOSHIELD ,ABZORB EX ,REVAX ,ENCAP ,and so on .And NB is popular in young people ,you will find many youn g people wear NB in the street .IT’s a huge market to NB. Building a Solid Strategic Plan It’s a significant part of a successful business. It keeps the company to where they oriented, to meet their mission, goals and objectives, and lead it on the right way. A Strategy plan is to build a competitive advantage. It involved Vision and Mission Statement, also Objectives and Goals, SWOT Analysis, Competition Analysis and Formulate Strategies. We are going to find out what does Nike different from others, why it is unique, and what it has that others don’t. I am about to use Five Forces Model to analyze the competitive advantages for Nike. Vision, Mission, Goal and Objective Nike’s vision is â€Å"To bring inspiration and innovation to every athlete in the world.† The legendary University of Oregon track and field coach, and Nike co-founder, Bill Bowerman said, â€Å"If you have a body, you are an athlete.†. It’s their mission. (Via http://help-en-us.nike.com/app/answers/detail/a_id/113/p/3897) Their goal is to become and keep the number one sportswear brand all over the world. Their objective is keep down the manufacturing cost and keep their price down then they can occupied the market in some less developed countries who can become the economically dependent in the industry. (Via http://wiki.answers.com/Q/What_are_the_objectives_of_Nike_company) SWOT Analysis. Strengths As one of the ‘Fortune 500’ company, Nike has numerous strengths. It is positioned at being the number one sportswear brand globally, it Offers their products worldwide, it has a very strong marketing campaign that increases brand familiarity, and it has no factories, it uses OEM (Original Equipment Manufacturer) to get the work done. It has contracts with above 700 shops globally in about 45 different countries. it also has offices in these different countries. It has chains of retail stores like  Niketown so that it can sell there. Its famous ‘Swoosh’ is instantly recognizable, and Phil Knight even has it tattooed on his ankle. Weaknesses The organization does have a diversified range of sports products. However, the income of the business is still heavily dependent upon its share of the footwear market. This may leave it vulnerable if for any reason its market share erodes. The retail sector is very price sensitive. Nike does have its own reta iler in Nike Town. However, most of its income is derived from selling into retailers. Retailers tend to offer a very similar experience to the consumer. Can you tell one sports retailer from another? So margins tend to get squeezed as retailers try to pass some of the low price competition pressure onto Nike. Opportunities Product development offers Nike many opportunities. The brand is fiercely defended by its owners whom truly believe that Nike is not a fashion brand. However, like it or not, consumers that wear Nike product do not always buy it to participate in sport. Some would argue that in youth culture especially, Nike is a fashion brand. This creates its own opportunities, since product could become unfashionable before it wears out i.e. consumers need to replace shoes. There is also the opportunity to develop products such as sport wear, sunglasses and jewelry. Such high value items do tend to have associated with them, high profits. The business could also be developed internationally, building upon its strong global brand recognition. There are many markets that have the disposable income to spend on high value sports goods. For example, emerging markets such as China and India have a new richer generation of consumers. There are also global marketing events that can be utilized to support the brand such as the World Cup (soccer) and The Olympics. Threats Nike is exposed to the international nature of trade. It buys and sells in different currencies and so costs and margins are not stable over long periods of time. Such an exposure could mean that Nike may be manufacturing and/or selling at a loss. This is an issue that faces all global brands. The market for sports shoes and garments is very competitive. The model developed by Phil Knight in his Stamford Business School days (high value branded product manufactured at a low cost) is now commonly used and to an extent is no longer a basis for sustainable competitive advantage. Competitors are developing alternative brands to take away Nike’s market share. As discussed above in weaknesses, the retail sector is becoming price competitive. This  ultimately means that consumers are shopping around for a better deal. So if one store charges a price for a pair of sports shoes, the consumer could go to the store along the street to compare prices for the exactly the same item, and buy the cheaper of the two. Such consumer price sensitivity is a potential external threat to Nike. (Via Nike 2013 Annual Report, http://www.quality-assurance-solutions.com/swot-analysis-nike.html, http://www.ukessays.com/essays/marketing/account-management-provides-special-treatment-in-marketing-administration-marketing-essay.php http://www.marketingteacher.com/swot/nike-swot.html) Analyze the Competition. Nike has some competitive Direct competitors- Adidas, New Balance and Li Ning. They offer the product that Nike does, and all of these companies have different key success factors. Adidas, is the most competitor od Nike with do doubt, they compete with Nike for No.1 sportswear branding for over 40 years But in these years, Adidas’s market in decrease very fast .Because Adidas’s endorsers did not famous than Nike’s endorses .Adidas’s endorses including Yao Ming ,A.I ,Derrick Rose and so on .But they hurt or retied .Adidas’s quality and technology is also well known .But Adidas lost because the endorses; New Balance is known as a most comfortable shoes .They has many new technology ,such as BIOSHIELD ,ABZORB EX ,REVAX ,ENCAP ,and so on .And New Balance is popular in young people ,you will find many young people wear New Balance in the street . IT’s a huge market to New Balance; Some Significant competitors like Under Armour and Skechers, they offer similar products like apparel or footwear, they compete with Nike in some fields. Some Indirect competitors like The North Face or Columbia, both of them are the most of the famous outdoor brand, they offer windbreaker or accessories that Nike does. They have impacts to Nike in some mutual markets. Conclusion: Nike does perfectly in quality and endorsement, they almost signed all significant players and teams all over the world. Adidas has no most strength but all factors are averaged. New Balance does best in technology, it can makes sneakers more comfortable. (New Balance has never signed any endorsers since it founded, so its score is little bit lower) Cost leadership. Nike uses Business Simulation Strategy. It has no factories, it uses OEM (Original Equipment Manufacturer) to get the work done, and it doesn’t has stores mostly. It offers products to Franchised retailers, and let them sell the products. It saved money from factories and rent, so its overhead is low. No shop, no labors,. quantity of materials, low too. If a supplier increases costs, Nike can easily change a new one with lower cost, Nike can do this because of its ability. Nike definitely has low cost access to factors of production. The enormity of Nike in respect to their suppliers gives them a huge advantage in production negotiations. Due to their high volumes for products, the cut-throat low cost nature of selecting a manufacturer, and coupled with the fact that Nike’s suppliers depend so heavily on them for their own success that they have little to no bargaining room toward raising prices, allows Nike to continuously enjoy low costs of production. Nike’s hardware and software technology implementations of using the not only using the best materials but creating them in a vertical fashion and housing an innovation culture from the top down, allow Nike a first move advantage into cost savings. However most of these advances only bring definite savings for a short time due to competitive parity within the industry, their creative nature definitely does benefit over the long run. Nike reduced costs by cutting some of its endorsements. Company research suggested the endorsement by the Italian soccer team, was not achieving the desired result. Michael Jordan, LeBron James, Kobe Bryant and a few other endorsers were retained while some other like Italian soccer team, were eliminated, to saving over $100 million. Nike does incredible in cost control. (Nike 2013 Annual Report) Differentiation. Differentiation strategy by Nike is used to gain market share advantage in the broad foot ware market. Aside from foot wear, the company boasts of products such as clothing, equipment, and even accessories. The strategy is achieved by producing consumer goods and services that customers perceive to be of high quality or have added unique features. This has been achieved by the company innovating state of the art athletic shoes that are publicized through dramatic â€Å"guerrilla† marketing. Marketing of the different products is designed to coerce customers that Nike’s shoes are not only superior but also a high fashion statement which is a necessary part of a lifestyle based  on athletic or sporting interests. The company has also differentiated itself by using highflyers that are best used in distinguishing sporting disciplines hence enabling the company reach its target market, for instance, the Brazilian national soccer team or even Michael Jordan. Also, Nike is different from others in their Ads. They show not only their technology but also leading endorsers like Michael Jordan, LeBron James, Kobe Bryant and Cristiano Ronaldo in their Ads of new products. At the same time, their Ads are also very creative and with imagination, make people who watched them unforgettable. (Via Nike 2013 Annual Report) Focus.