Regina Company Case Study Example | Topics and Well Written Essays - 500 words

Regina Company - Case Study Example d went on unidentified for a long period of time and it made the company create a good image of its success but this was not to go on since the company started experiencing losses when it could not keep up with the fraud. The auditors should have checked the financial records and also identify the source documents for every activity of Regina so as to determine if the figures were the same in all the receipts and the records maintained by Regina. 4. Since the auditors detected one ship-in-place transaction they ought to have acted independently and carry out a thorough investigation on the matter even after being told that there was no additional ship-in-place transaction as this is the duty of the auditor to ensure that dig deeper on the issue without trusting the people on the ground as they tend to conceal the truth. 5. The auditor is supposed to place little or no reliance on the client inquiries. The client is only supposed to answer questions when called upon to do so by the auditor and no opinion or suggestion should be taken from the client whatsoever. 6. The statement â€Å"why don’t you write something to get the stock up?† made by Sheelen to his financial analyst is inappropriate in the sense that it amounts to a fraud on the part of the company and also it is a way of conceal the true value of the company’s stocks from the innocent

Formative Essay-Employment At Will Essay Example for Free

Formative Essay-Employment At Will Essay 1. How is employment-at-will applied in your organization or in one with which you are familiar? To what extent do the exceptions to employment-at-will limit its application in the organization? How might managers in the organization use knowledge of employment-at-will and its exceptions to protect the interests of the organization? An employment-at-will relationship where there is no contractual obligation to remain in the relationship; either party may terminate the relationship at any time, for any reason, as long as the reason is not prohibited by law (Bennett-Alexander Hartman (2007)) The company I work at talks about how they reserve the right to terminate your employment without notice and without receipt of any Corrective Action Agreement, for any reason during the first 90 days of employment and beyond. It goes on to give a list of actions or attempt of actions that will result in the company using the Corrective Action Agreement. 2. What are specific examples of roles that are filled by employees and others that are filled by independent contractors? Use examples from your employer, industry, or an employer or industry with which you are familiar. What do the employees and independent contractors have in common and how do they differ in dealing with employers? How might temporary employees be characterized in the organization or industry you select? Within the company there are several departments: break-n-shear, welding, upholstery, sewing, cutting, electrical, wood shop, and shipping. The departments that do not use temporary workers are break-n-shear, electrical, welding, and since accident on friday cutting will no longer employee temporary employees. During our busy season (four months a year) the company hires temporary workers for sewing, upholstery, assembly, and shipping. The main difference is filings with IRS, benefits, and places to go, such as department of labor to file grievances. The subcontractor receives no benefits, less of a liability, and nowhere to file a grievance except small claims court. When I first started working at the company, I was hired as an employee; with full benefits as benefits became available. The owner came to where I was working as a head sewer and told me that if I came to work with him that his intent was to make me manager of the sewing department. As the company grew, so did the subordinates underneath me. I started getting sick. Owner wanted to keep me and make adjustments. I went out on medical leave and quit because I can no longer do the job. Owner talked me into coming back as subcontractor. I asked for written definition and term. The only people I answer to are the foreman, HR, and owner. Depending on subcontractor hired to do will determine who the subcontractor answers to; not all mangers’ have that concept at work but will after the training. When the job I was hired for is done my work at company is done. I receive no benefits the tax forms are different; I am responsible for taking taxes and FICA out (paying). I am less of a liability than a regular employee. I am also paid a percentage not hourly pay. Other subcontractors are hired through temporary employment agencies. The company pays the agency based on an hourly scale for each temporary employee and the agency in turn pays the subcontractor. At the end of the busy season if a position opens up then one of the subcontractors would be offered a positioned. Subcontractors are not trained and employees are cross trained is the major difference besides what was previously mentioned. The company has a policy that anyone who gets hurt on premises the company pays the medical; for everyone including employees, subcontractors, and guests. The company views it as responsible and less of a liability (proactive approach). References Bennett-Alexander, D.D., Hartman, P.L. (2007). Employment law for business (5th Ed). New York: McGraw-Hill.

Essay on William Shakespeares Plagiarism of King Lear -- Biography Bi

Shakespeare's Plagiarism of King Lear   Ã‚  Ã‚   In creating the tragedy play King Lear, William Shakespeare plagiarized many sources in getting the base-line story, but it required his genius and intellect to place them together to create the true tragedy with its multiple plot lines that his play turned out to be in the end. The story of King Lear (or as it started, King Leir) is first seen in literature in the year 1135, contained in Geoffrey of Monmouth's Historia Regum Britanniae. Other authors placed King Leir into their stories including; John Higgins in A Mirror for Magistrates (1574), by Warner in Albion's England (1586), by Holinshed in The Second Book of the Historie of England (1577), and by Spencer in The Faerie Queen (1590). The most influential of all was probably The True Chronicle History of King Leir, which was anonymous. This play was performed as early as 1594, which is when it showed up in the "Stationers' Register." Kenneth Muir even suggested that Shakespeare "may have acted in it" (Muir 141). Sh akespeare took the best of all the sources of King Leir, added his touches and personality, and created the masterpiece we enjoy today.    Geoffrey of Monmouth in Historia Regum Britanniae, gave us the description of King Lear and his three daughters, and also the basis for the love test. One major difference is that unlike Shakespeare's Lear, Geoffrey's Leir does not appear to be insane and has not lost control of his mind. In fact, he regains control of the kingdom, with the help of the King of France. According to Geoffrey Bullough, "This is no senile man" (Bullough 273). Whether Shakespeare actually read this account of the daughters and the love test or read it in a later version cannot be proven, but... ...ly continuous was masterful. Despite the use of all the sources, the additions of the Fool, the earlier death of Cordelia, the plot of Edmund to take over the kingdom, and the blindness of Gloucester (literally) and Lear (emotionally) was pure genius of Shakespeare. The blending of both the sources and his genius led to a complete and amazing story of redemption, the same way that Jane Smiley used Shakespeare's King Lear as a source to help create her Pulitzer Prize winning A Thousand Acres about a twentieth-century farm.    Works Cited Bullough, Geoffrey. "King Lear". Narrative and Dramatic Sources of Shakespeare. London: Routledge and Kegan Paul, 1973. Muir, Kenneth. "Great Tragedies I: King Lear." Shakespeare's Sources. London: Methuen & Co Ltd, 1957. Satin, Joseph. "King Lear." Shakespeare and His Sources. Boston: Houghton Mifflin Company, 1966.

What is the function of racist stereotype in Blackface Minstrelsy? Essa

Blackface minstrelsy became a popular form of entertainment in the early nineteenth century. Predominately, minstrel shows were performed to crowds of white working class men, by white actors who would use burnt cork, or shoe polish to blacken their skin and would create racist stereotyped characters of black people. These characters functioned to instill conceptions of white superiority into popular culture whilst at the same time oppressing black society. The characters invented were often portrayed as childlike, unintelligent and dependent on the civilisation of white society in the form of slavery. By examining the changes that minstrelsy underwent during the nineteenth century, the function that the racist stereotypes performed will become evident. Blackface minstrelsy was an established nineteenth century form of onstage entertainment most popular in the northern states of America which intentionally created exaggerated stereotypes of black people for prominently white working class male audiences . White performers would blacken their faces with burnt cork or black grease and perform skits, songs and dances and act out their image of black people. Rather than present an accurate depiction of African Americans and authentic portrayals of the qualities of ‘negro’ life, minstrelsy reflected the ideas and conceptions of white society . The content of the shows however was altered to create images of blacks and slaves that suited white northern public opinion . White actors now had the opportunity to manipulate black identity and reinforce notions of white superiority, and by portraying blacks as uncivilised it reinforced the need for slavery. This white produced black identity served to reinforce racial differences, and all... ... Cain: Blackface performance from Jim Crow to Hip Hop. Massachusettes: Havard College. Lott, E. (1993) Love and theft: Blackface Minstrelsy and the American Working Class. New York: Oxford University Press. Pfeiffer, K. (2002) Race passing and American Individualism. Massachusettes: University of Massachusetts Press. Pieterse , J. (1992) White on Black Images of Africa and Blacks in Western Popular Culture. London: Yale University Press. Sussman, R. (2001) The Carnavalizing of race. New York: Columbia University press. Toll, R. (1971) From Folktype to Stereotype: Images of Slaves in Antebellum Minstrelsy . Indiana: Indiana University press. Watkins, M. (1994) On the Real Side: Laughing, Lying, and Signifying—The Underground Tradition of African-American Humor that Transformed American Culture, from Slavery to Richard Pryor. New York: Oxford University Press.

Business Model of Nike Essay

Introduction Nike Inc. was founded in 1962 by Bill Bowerman and Phil Knight as a partnership under the name, Blue Ribbon Sports. Nike’s main products are sports shoes, sportswear, sports goods. In this paper, we will talk about ‘The Challenge of Entrepreneurship’ ‘Competitive Business Model’ ‘Solid Strategic Plan’ ‘Feasibility Analysis’ and ‘Business Plan’. All of these topics are very important when we study the ‘EOE and SBM’, and in each topic have more than one point. We got ‘The Benefits of Entrepreneurship’ ‘Competition’ of ‘The Challenge of Entrepreneurship ’; ‘Core Competencies’ ‘Innovations’ ‘Sustainable Competitive Advantage’ ‘Key Success Factor’ of ‘CBM’; ‘Vision and Mission’ ‘Objectives and Goals’ ‘SWOT’ ‘Competitor’ ‘Business strategy’ of ‘Solid Strategic Plan’; ‘Industry and Market Feasibility’ ‘Product or Service Feasibility’ ‘Financial Feasibility’ and ‘5Forces Model’ of ‘Feasibility Analysis’. Now, we are going to show you the detail. The Challenge of Entrepreneurship The Benefits of Entrepreneurship Surveys show that owners of small businesses believe they work harder, earn more money, and are more satisfied than if they worked for someone else. (Via Dr. Josà © A. Torres Essentials of Entrepreneurship and Small Business Management Powerpoint) Opportunity to Create Your Own Destiny. Nike, originally known as Blue Ribbon Sports (BRS), was founded by University of Oregon track athlete Philip Knight and his coach Bill Bowerman in January 1964. The company initially operated as a distributor for Japanese shoe maker Onitsuka Tiger(now ASICS), making most sales at track meets out of Knight’s automobile. According to Otis Davis, a student athlete whom Bower man coached at the University of Oregon, who later went on to win two gold medals at the 1960 Summer Olympics, Bower man made the first pair of Nike shoes for him, contradicting a claim that they were made for Phil Knight. Says Davis, â€Å"I told Tom Brokaw that I was the first. I don’t care what all the billionaires say. Bill Bower man made the first pair of shoes for me. People don’t believe me. In fact, I didn’t like the way they felt on my feet. There was no support and they were too tight. But I saw Bower man make  them from the waffle iron, and they were mine.† (Via HTTP://en.Wikipedia.org/wiki/Nike,_Inc.) Opportunity to Make a Difference. In 1979, Nike Air cushion technology â€Å"Air†, by the inventor of the m. Frank Rudy patented, first applied on the Tailwind running shoes, the gas film in running shoes soles for the protection of the cushion. And Nike has created many print and television advertisements with Wieden+ Kennedy, Wieden+ Kennedy remains Nike’s primary ad agency. It was agency co-founder Dan Wieden who coined the now-famous slogan â€Å"Just Do It† for a 1988 Nike ad campaign, which was chosen by Advertising Age as one of the top five ad slogans of the 20th century and enshrined in the Smithsonian Institution. Walt Stack was featured in Nike’s first â€Å"Just Do It† advertisement, which debuted on July 1, 1988. Wieden credits the inspiration for the slogan to â€Å"Let’s do it†, the last words spoken by Gary Gilmore before he was executed. Throughout the 1980s, Nike expanded its product line to encompass many sports and regions throughout the world.[16] In 1990, Nike moved into its eight-building World Headquarters campus in Beaverton, Oregon. (Via HTTP://en.Wikipedia.org/wiki/Nike,_Inc.) Opportunity to Real Improve profits. In 2005, Nike â€Å"Air Jordan 20 generations†. Nike Free series, also in protecting the foot, like barefoot training is provided for the wearer. Nike as of May 31, total annual profits had 13.7 billion dollars, a 12% growth in the past fiscal year. On December 19, 2013, Nike Inc’s quarterly profit rose as a result of global orders for merchandise for delivery by April increased 13 percent. Future orders of shoes or clothes for delivery between December and April, rose to $10.4 billion. Nike shares (NKE) rose 0.6 percent to $78.75 in extended trading. (Via HTTP://en.Wikipedia.org/wiki/Nike,_Inc.) Opportunity to Contribute to Society and Be Recognized for Your Efforts. NIKE Charity Organization, is a Non-Governmental Organization Headquartered in PORT HARCOURT RIVERS STATE, NIGERIA. It is autonomous and submissive to the laws of the Federal Republic of Nigeria. They are determined to achieve our dreams and purpose of giving hope to the less privilege and to discharge our duties as members of non-profit organization in accordance to our core  values at National, State and Local Government levels. We are prepared to harness, strengthen and efficiently direct our efforts as much as we are out to join hands with other organizations, and individuals in the fight against the Girl Child Abuse. (Via HTTP://saccharinity.com/about_us.php) Competition NIKE is a consumer products company and the relative popularity of various sports and fitness activities and changing design trends affect the demand for our products. The athletic footwear, apparel, and equipment industry is highly competitive in the United States and on a worldwide basis. We compete internationally with a significant number of athletic and leisure footwear companies, athletic and leisure apparel companies, sports equipment companies, and large companies having diversified lines of athletic and leisure footwear, apparel, and equipment. We also compete with other companies for the production capacity of independent manufacturers that produce our products and for import quota capacity. Our competitors’ product offerings, technologies, marketing expenditures (including expenditures for advertising and endorsements), pricing, costs of production, and customer service are areas of intense competition. This, in addition to rapid changes in technology and consumer preferences in the markets for athletic and leisure footwear and apparel, and athletic equipment, constitute significant risk factors in our operations. If we do not adequately and timely anticipate and respond to our competitors, our costs may increase or the consumer demand for our products may decline significantly. (Via Nike-2013-form-10K) Designing a Competitive Business Model Core Competencies Nike’s quality , technology and brand is famous . Nike’s Air cushion technology is almost using in every basketball shoes ,it’s good for athlete’s foot . the Nike having its own core competence due to organization’s own skills and core competence it has taken a competitive advantage and now is taking a large market share. The core competence of Nike is to specialize in athlete’s foot wear and other sports items. As we know every organization has its R & D department .The R &D department of Nike is playing a vital role because of its innovations in foot wear how the  consumers can feel comfort by wearing their shoes and the quality that’s the most important factor to be given in shoes and they have different categories of shoes which is running shoes nick shocks, Jordan, and other types that is targeting different type of consumers having different perceptions. But most important thing of Nike is they don’t make shoes they design and then give their design to the production companies in Korea and china or Vietnam. Due to which they are more specialized in their innovation and in this way they have made their core competence in making innovative design of athlete shoes. Innovations Nike believe his research and development efforts are a key factor in nis success .NIKE strives to produce products that help to reduce injury , enhance athletic performance and maximize comfort success . (Via Nike 2013 Annual Report) Nike also find many expert in chemistry, exercise physiology, engineering, industrial design, sustainability and related fields ask they advices to fixed Nike’s shoes and clothing . Nike’s air cushion shock absorption technology is famous in the basketball shoes area .Nike’s Brand shoes like LBJ , Kobe and KD has many color and types . Sustainable Competitive Advantage External Analysis : Nike’s brand awareness is famous all over the world ,everyone buying shoes first chose is Nike . Nike sponsored the top athletes and gained valuable coverage. , like Jordan , LeBron James , .From the Nike’s 2013 annual report will find that Nike growing up every years . Nike has many competitors , like Adidas , Puma , Reebok and so on , but Nike’s market share is more than any other . Internal Analysis :As we know ,Nike’s product is quality , Nike’s has own R&D center to creative new technology ,like air cushion shock absorber technology ,environmental technology and so on .It’s basic technology to Nike’s product .Nike always find many creative thing to put in Nike’s product ,like knitting technology in his shoes .That’s awesome . Nike has employed creative marketing and advertisement platforms in building brand awareness and equity of its diversified products. For instance, the company uses Tiger Wood s a skilled golfer to build its line of golf products. It further employs professionals in various departments that include distribution, marketing, finance,  product management, research and design, information technology, and product development so as to sensitize the market of its diversified products Nike also operates an internship program every summer lasting for three months giving students an insight on the diverse brands. Other avenues Nike accomplishes diversification strategy is through mergers, joint ventures, takeovers, and acquisitions. The company also has an R&D unit called the innovation kitchen located in the main parent company in Oregon, to enable it to continue producing unique products such as the cushioning system in shoes. Key Success Factor Jordan Brand : Jordan brand is a big part of the Nike. Jordan’s shoes is popular in all over the world .Jordan shoes occupy the USA 10.8% market share in 2009 .Jordan shoes sales almost two times of Adidas . (Via :http://sports.sina.com.cn/k/2009-09-12/16084584096.shtml)So Jordan brand is a key success factors of Nike .) Jordan brand is popular in young people , every young people want a Jordan’s shoes it’s beautiful and comfortable .Especially Jordan’s air cushion technology , using in every basketball shoes . Technology :In addition to Nike’s own staff of specialists in the areas of biomechanics ,chemistry , exercise physiology, engineering , industrial design, sustainability ,and related fields , we also utilize research committees and advisory boards made up of athletes , coaches, trainers , equipment managers , orthopedists , Podiatrists , and other experts who consult with us and review designs , Materials , concepts for product and manufactur ing process improvements and compliance with product safety regulations around the world . (Nike Annual Report ) Advertisement : Advertisements play a significant role in the athletic apparel industry, as consumers rely on catalogues and online advertisements . Nike has many endorsers ,like Jordan ,James ,Durant and so on. These guys bring many customers .Nike has online store ,you can buy many things in this store ,before new product star sales ,you’ll get an e-mail about this product .Nike’s advertisement not only online but also in everywhere .It’s very amazing! Adidas :Adidas is a very famous company ,it’s very popular in world too .But in these years, Adidas’s market in decrease very fast .Because Adidas’s endorsers did not famous than Nike’s endorses .Adidas’s endorses including Yao Ming ,A.I ,D.Rose and so on .But they hurt or retied .Adidas’s  quality and technology is also well known .But Adidas lost because the endorses . New Balance :New Balance (I will call New Balance as NB for short ) is known as a most comfortable shoes .They has many new technology ,such as BIOSHIELD ,ABZORB EX ,REVAX ,ENCAP ,and so on .And NB is popular in young people ,you will find many youn g people wear NB in the street .IT’s a huge market to NB. Building a Solid Strategic Plan It’s a significant part of a successful business. It keeps the company to where they oriented, to meet their mission, goals and objectives, and lead it on the right way. A Strategy plan is to build a competitive advantage. It involved Vision and Mission Statement, also Objectives and Goals, SWOT Analysis, Competition Analysis and Formulate Strategies. We are going to find out what does Nike different from others, why it is unique, and what it has that others don’t. I am about to use Five Forces Model to analyze the competitive advantages for Nike. Vision, Mission, Goal and Objective Nike’s vision is â€Å"To bring inspiration and innovation to every athlete in the world.† The legendary University of Oregon track and field coach, and Nike co-founder, Bill Bowerman said, â€Å"If you have a body, you are an athlete.†. It’s their mission. (Via http://help-en-us.nike.com/app/answers/detail/a_id/113/p/3897) Their goal is to become and keep the number one sportswear brand all over the world. Their objective is keep down the manufacturing cost and keep their price down then they can occupied the market in some less developed countries who can become the economically dependent in the industry. (Via http://wiki.answers.com/Q/What_are_the_objectives_of_Nike_company) SWOT Analysis. Strengths As one of the ‘Fortune 500’ company, Nike has numerous strengths. It is positioned at being the number one sportswear brand globally, it Offers their products worldwide, it has a very strong marketing campaign that increases brand familiarity, and it has no factories, it uses OEM (Original Equipment Manufacturer) to get the work done. It has contracts with above 700 shops globally in about 45 different countries. it also has offices in these different countries. It has chains of retail stores like  Niketown so that it can sell there. Its famous ‘Swoosh’ is instantly recognizable, and Phil Knight even has it tattooed on his ankle. Weaknesses The organization does have a diversified range of sports products. However, the income of the business is still heavily dependent upon its share of the footwear market. This may leave it vulnerable if for any reason its market share erodes. The retail sector is very price sensitive. Nike does have its own reta iler in Nike Town. However, most of its income is derived from selling into retailers. Retailers tend to offer a very similar experience to the consumer. Can you tell one sports retailer from another? So margins tend to get squeezed as retailers try to pass some of the low price competition pressure onto Nike. Opportunities Product development offers Nike many opportunities. The brand is fiercely defended by its owners whom truly believe that Nike is not a fashion brand. However, like it or not, consumers that wear Nike product do not always buy it to participate in sport. Some would argue that in youth culture especially, Nike is a fashion brand. This creates its own opportunities, since product could become unfashionable before it wears out i.e. consumers need to replace shoes. There is also the opportunity to develop products such as sport wear, sunglasses and jewelry. Such high value items do tend to have associated with them, high profits. The business could also be developed internationally, building upon its strong global brand recognition. There are many markets that have the disposable income to spend on high value sports goods. For example, emerging markets such as China and India have a new richer generation of consumers. There are also global marketing events that can be utilized to support the brand such as the World Cup (soccer) and The Olympics. Threats Nike is exposed to the international nature of trade. It buys and sells in different currencies and so costs and margins are not stable over long periods of time. Such an exposure could mean that Nike may be manufacturing and/or selling at a loss. This is an issue that faces all global brands. The market for sports shoes and garments is very competitive. The model developed by Phil Knight in his Stamford Business School days (high value branded product manufactured at a low cost) is now commonly used and to an extent is no longer a basis for sustainable competitive advantage. Competitors are developing alternative brands to take away Nike’s market share. As discussed above in weaknesses, the retail sector is becoming price competitive. This  ultimately means that consumers are shopping around for a better deal. So if one store charges a price for a pair of sports shoes, the consumer could go to the store along the street to compare prices for the exactly the same item, and buy the cheaper of the two. Such consumer price sensitivity is a potential external threat to Nike. (Via Nike 2013 Annual Report, http://www.quality-assurance-solutions.com/swot-analysis-nike.html, http://www.ukessays.com/essays/marketing/account-management-provides-special-treatment-in-marketing-administration-marketing-essay.php http://www.marketingteacher.com/swot/nike-swot.html) Analyze the Competition. Nike has some competitive Direct competitors- Adidas, New Balance and Li Ning. They offer the product that Nike does, and all of these companies have different key success factors. Adidas, is the most competitor od Nike with do doubt, they compete with Nike for No.1 sportswear branding for over 40 years But in these years, Adidas’s market in decrease very fast .Because Adidas’s endorsers did not famous than Nike’s endorses .Adidas’s endorses including Yao Ming ,A.I ,Derrick Rose and so on .But they hurt or retied .Adidas’s quality and technology is also well known .But Adidas lost because the endorses; New Balance is known as a most comfortable shoes .They has many new technology ,such as BIOSHIELD ,ABZORB EX ,REVAX ,ENCAP ,and so on .And New Balance is popular in young people ,you will find many young people wear New Balance in the street . IT’s a huge market to New Balance; Some Significant competitors like Under Armour and Skechers, they offer similar products like apparel or footwear, they compete with Nike in some fields. Some Indirect competitors like The North Face or Columbia, both of them are the most of the famous outdoor brand, they offer windbreaker or accessories that Nike does. They have impacts to Nike in some mutual markets. Conclusion: Nike does perfectly in quality and endorsement, they almost signed all significant players and teams all over the world. Adidas has no most strength but all factors are averaged. New Balance does best in technology, it can makes sneakers more comfortable. (New Balance has never signed any endorsers since it founded, so its score is little bit lower) Cost leadership. Nike uses Business Simulation Strategy. It has no factories, it uses OEM (Original Equipment Manufacturer) to get the work done, and it doesn’t has stores mostly. It offers products to Franchised retailers, and let them sell the products. It saved money from factories and rent, so its overhead is low. No shop, no labors,. quantity of materials, low too. If a supplier increases costs, Nike can easily change a new one with lower cost, Nike can do this because of its ability. Nike definitely has low cost access to factors of production. The enormity of Nike in respect to their suppliers gives them a huge advantage in production negotiations. Due to their high volumes for products, the cut-throat low cost nature of selecting a manufacturer, and coupled with the fact that Nike’s suppliers depend so heavily on them for their own success that they have little to no bargaining room toward raising prices, allows Nike to continuously enjoy low costs of production. Nike’s hardware and software technology implementations of using the not only using the best materials but creating them in a vertical fashion and housing an innovation culture from the top down, allow Nike a first move advantage into cost savings. However most of these advances only bring definite savings for a short time due to competitive parity within the industry, their creative nature definitely does benefit over the long run. Nike reduced costs by cutting some of its endorsements. Company research suggested the endorsement by the Italian soccer team, was not achieving the desired result. Michael Jordan, LeBron James, Kobe Bryant and a few other endorsers were retained while some other like Italian soccer team, were eliminated, to saving over $100 million. Nike does incredible in cost control. (Nike 2013 Annual Report) Differentiation. Differentiation strategy by Nike is used to gain market share advantage in the broad foot ware market. Aside from foot wear, the company boasts of products such as clothing, equipment, and even accessories. The strategy is achieved by producing consumer goods and services that customers perceive to be of high quality or have added unique features. This has been achieved by the company innovating state of the art athletic shoes that are publicized through dramatic â€Å"guerrilla† marketing. Marketing of the different products is designed to coerce customers that Nike’s shoes are not only superior but also a high fashion statement which is a necessary part of a lifestyle based  on athletic or sporting interests. The company has also differentiated itself by using highflyers that are best used in distinguishing sporting disciplines hence enabling the company reach its target market, for instance, the Brazilian national soccer team or even Michael Jordan. Also, Nike is different from others in their Ads. They show not only their technology but also leading endorsers like Michael Jordan, LeBron James, Kobe Bryant and Cristiano Ronaldo in their Ads of new products. At the same time, their Ads are also very creative and with imagination, make people who watched them unforgettable. (Via Nike 2013 Annual Report) Focus.

A certain study disclosed Essay Example

A certain study disclosed Essay Example A certain study disclosed Paper A certain study disclosed Paper It was reported in various journals that that there are approximately 80,000 people who died in the United States each year due partly to medical malpractice (Kessler et. a. l, 2006). Meanwhile, a certain study disclosed that one of every three doctors said that they or family members had been victims of a preventable medical mistake this is nearly 30 percent of doctors said they had seen a serious medical error in the past year. The improper administration of drugs causes injury to over. 3 million persons annually because of doctor prescription errors such as mislabeling, using incomplete patient information, contraindications, improper combinations of medicines, miscommunication of â€Å"drug orders, inappropriate bottle labeling, and mistaking drugs with similar names† (Kessler et. a. l, 2006). Medical malpractice is indeed becoming a great problem of the people the possible patients who rely on our doctors for most of our ailments. Patients rely on the medical practitioners for the best therapy and / or treatment they could get, and yet another or much worst problem was given to them. However, medical malpractice should not be viewed on the angle of death rates or percentiles of medical negligence alone as this is quite a broad and vital concept which requires specific definition for the better understanding and protection of even the most ordinary citizen. A study made by Fletcher, (2005) has provided a clear rationalization of medical malpractice. According to her, when a doctor negligently does something that a reasonable physician would not have done in that case, or when appropriate action was not taken when it should have been – that is what one calls medical malpractice. This debate over the medical malpractice crisis has become a no win situation for the politicians and the medical practitioner. With this situation, American Medical Student Association or the AMSA calls upon both sides to commit to comprehensive reform of the medical malpractice system, putting patients’ safety and justice first. While there has been plenty of attention to frivolous lawsuits and lawsuit lotteries, there has been little focus on the errors that go unreported, injured patients who receive no compensation, and doctors who commit multiple errors without sanction (Guglielmo, 2006). Moreover, AMSA has disclosed some figures which could confirm that a comprehensive reform regarding medical malpractice is very much needed. Some of which are (Fletcher, 2005): The annual costs to society for medical errors is $17 billion to $29 billion There is one in every eight preventable medical errors committed in hospitals results in a malpractice claim The mean payout in 2001 was $135,941 in 2001; only 5% topped $1 million Only 5 percent of doctors (1 out of 20) are responsible for 54 percent of malpractice payouts Only 8 percent of doctors (1 out of 12) with 2 or more malpractice payouts have been disciplined by their state medical board. Consequently, not only are the healthcare system is suffering. Even the costs incurred for insurances have been increasing rapidly. Insurers and reinsures in this segment (the medical) have suffered years of underwriting losses, caused by intense competition and under pricing of business to gain market share. Furthermore, medical malpractice jury awards have increased to record levels, causing a new paradigm of claims relentlessness. Although industry losses were less problematic during the bull market, when they were offset by investment income, still, claims costs and related expenses have skyrocketed, while investment gains have all but disappeared. Many insurers have responded by either leaving the market or imposing strict underwriting conditions under which they will consider writing this business (Guglielmo, 2006). Added to this, according to the Joint Economic Committee estimation, the cost of medical care increases by $10. 6 billion each year because of the defensive practice by doctors. The continuously increasing lawsuits filed against the physicians, premiums for medical malpractice insurance increased sharply too. It was estimated that cost of malpractice insurance for medical professionals for some doctors go as high as 25% of annual income (Fletcher, 2005). Because of the noted problems relative to medical malpractice, various tort reforms regarding medical negligence have been formulated. In fact, people are now becoming more aware that they have the right to file a case against the improper treatment or therapy given to them. However, to avoid more confusion or filing any wrong case against medical practitioners, the government has set clear guidelines of the right lawsuit against physician’s misconducts. With this, those who will file a case can have the proper basis against the physician. On the other hand, a person accused of malpractice can also defend him or herself by showing that one of the elements therein is missing and/or by establishing an affirmative defense. The basic elements necessary to prove negligence includes duty of care, breach of duty, injury, and proximate cause. Specifically (Fletcher, 2005): 1. Duty of Care – Once a doctor or any medical professional agrees to diagnose or treat a patient, he or she has assumed a duty of care toward that patient. This means that the health care professional must treat the patient with at least the same level of care as a reasonably competent health care professional. Although at present, the law does not place an affirmative duty on anyone, including health care professionals, to render assistance to others in most situations. Of course, a doctor can help if he or she wants to, but there is no legal obligation. 2. Breach of Duty – In most cases, a reasonably competent health care professional is the one who can stay abreast of the relevant treatment literature and the one who uses methods commonly accepted in the profession. Any professional who disregards well-established medical standards or attempts to perform procedures beyond his or her capabilities is exposing him or herself to a possible malpractice lawsuit. 3. Proximate Cause – In legality, proximate cause is a natural and continuous sequence, unbroken by any intervening event, produces injury, and without which, the injury would not have occurred. A simpler way of thinking about proximate cause is that it is an act which caused the plaintiffs injury for purposes of assigning liability. There are cases with which the defendant may have caused a plaintiffs injury in a technical sense, but the real flow of event that resulted to the injury was so complicated and improbable, that the defendant would have had no reason to be aware of any possible risk. In such cases where no reasonable person could have foreseen injury to the plaintiff, courts will probably not hold the defendant liable. Medical malpractice is becoming a very big burden for all sectors – which includes the medical professionals, the healthcare and insurance providers even the general public. The pain incurred, financial losses and lives lost will never be compensated especially if this problem persists. What is strongly suggested is that stricter rules and regulations (as imposed by the government and health policy makers) should be initiated. Compliance from the medical professionals (such as the nurses, physicians, surgeons, anesthesiologists and the likes) should be evaluated from time to time. More so, it will not be enough just to penalized the doctors who will be found guilty of medical malpractice by just paying the monetary losses of the victims. In fact, their license to practice should be retrieved or they should be asked to study again just to really understand what their roles as physicians are. Yes, medical malpractice is becoming rampant nowadays, and everyone should be protected from that. Laws, regulations and reforms that were set in the pursuit of protecting the welfare of every patient are very good endeavor of the government. But, patients still, should be responsible not to take advantage of these reforms. Yes, it is true that medical practitioners should refrain from doing such negligence on their practice, that they should be responsible enough from their every action with regards to the patients’ treatment. On the other hand, patients should also give due considerations with these doctors and physicians. They should think and seek legal advices first whether there is really a case to file against these doctors, and they should review also whether the negligence committed is surely to be blame on the doctor. With this, we can also avoid too much case filed against the doctors, who may be also the victim in the situation. References: Fletcher, Meg. November 14, 2005. State tort reform measures, loss control programs bring stabilization to medical malpractice market†. Business Insurance. Chicago:. Vol. 39, Iss. 46, p. 19-20,22,24. Guglielmo, Wayne. 2006. â€Å"Is Texas Tort reform Working? † Medical Economics. ABI/INFORM. Global 83:22 pp. 25 Kessler, Daniel, Summerton, Nicholas, Graham, John. Jul 21, 2006. â€Å"Effects of the medical liability system in Australia, the UK, and the USA†. The Lancet. London:Jul 15- Vol. 368, Iss. 9531, p. 240-246

Beer and Man Brewing Company Essay Essays

Beer and Man Brewing Company Essay Essays Beer and Man Brewing Company Essay Paper Beer and Man Brewing Company Essay Paper Mountain Man Brewing Company was established in 1925. and since so has come to be known as â€Å"West Virginia’s Beer† . In 2005. despite a 2 % bead in one-year gross revenues they sold about 520. 000 barrels and reported gross near to $ 50. 000. 000. Mountain Man Brewing Company’s mean consumer is male. above the age of 45 and typically in the middle-to-lower income bracket. With a little figure of Mountain Man Brewing Company’s consumers doing up a big per centum of their gross revenues. it is of import for the company to appeal to that little figure of consumers. and guarantee they are satisfaction to their trade name loyal. Competition: Recently. the province of West Virginia repealed the arcane jurisprudence ; leting retail shops to sell beer at price reduction monetary values. This creates force per unit area on old school regional breweries. like Mountain Man Brewery Company. to seek and vie with the â€Å"top-dogs† of the industry. Future of the Beer Industry: As beer gross revenues are non mostly affected by economic downswings. Gross saless are nevertheless. affected by alteration in consumer ( gustatory sensation ) demand. Current demand: In 2005 light beer accounted for over 50 % of entire beer gross revenues ; seting force per unit area on Mountain Man Brewery to present a light beer line into the market ( or do some other alteration ) . in order to stay profitable. Fiscal Premises1 ) Mountain Man Brewing Company will merely be able to accomplish. 15 % of thelight beer industry market portion. 2 ) Mountain Man Brewing Company will pass $ 1. 500. 000 on publicizing their new light beer in their first twelvemonth. 3 ) In association with bring forthing a light beer. Mountain Man Brewing Company will hold an extra $ 69. 000 in fixed disbursals per twelvemonth. 4 ) Mountain Man Brewing Company will be able to sell their light beer at $ 0. 29 per bottle. 5 ) Mountain Man Light will non gnaw gross revenues of Mountain Man Lager anytime in the close hereafter. 6 ) All else will be help comparable to the current capital construction of Mountain Man Brewing Company.